The blueberry market is a world that is growing by leaps and bounds. Whether in Latin America, Europe or Asia, these fruits are coveted for their multiple benefits for people's health, flavor and, in the case of producers, their high and rapid return. A blueberry tree can grow for 15 years and its return on investment is shorter compared to other crops.

Greater demand for healthy

Since the arrival of the coronavirus, there has been a greater demand for organic products that are, hopefully, local. This is one of the trends that have been demonstrated by consumers when purchasing food. Users are now asking for a wider range of healthy and sustainable products.

Due to the closure of restaurants and food places, users have found it necessary to spend considerably more on food and at the same time opting for those products that generate a positive impact and adhere to their lifestyles. This berrie is one of the few Superfruits with a high antioxidant content.

As a remedy for diseases

For a long time now, rumors about the benefits of blueberries on people's health have been gaining strength and today there are already multiple studies that support these theories.

According to the USDA Human Nutrition Research Center on Aging, a diet that includes blueberries can improve motor skills and reverse the short-term memory loss that accompanies aging or age-related diseases like Alzheimer's. It has also been shown to be effective in reducing the risks of urinary infections.

As a result of this, this fruit has gained great popularity in the public who, in addition to appearing to enjoy its sweet taste, there are those who use it as a component that influences the burning and storage of fat. Combined with a low-fat diet, blueberries lower triglycerides and improve sugar levels.