Moroccan blueberries, specifically those from the northern region of Larache, are arriving on the market three weeks later than last season. Volumes remain modest, but growers expect total production to exceed last season's levels thanks to a significant increase in planted area.

Zouhir Disouria, of Global First Green Land, a producer and exporter based in Larache, explains: “Fruit development has slowed due to a combination of cold weather, constant rain, and less sunshine. The first harvests are also limited in volume, making for a gradual start to the season. However, we are confident that volumes and quality will progressively improve until the peak harvest in March.”

The first exports have already begun, according to Disouria. “We’ve sent our first shipments to Asian markets and Russia. The season is starting with air freight and LCL shipments, given the small quantities. Larger producers are already shipping full containers.”

The high demand at the beginning of the season bodes well for the rest of the campaign, according to the producer. "We're in a very busy period, and we're receiving requests for quotes from all markets. European buyers are testing the waters and showing great interest. Meanwhile, demand from Asia is strong."

“We are achieving good prices compared to the start of last season, with an increase of almost 15% despite strong competition and the volumes still available on the market from Latin America. I believe our prices will remain competitive and will stabilize later on at the same level as last season, once consistent volumes are available,” Disouria continues.

© Zouhir Disouria

The start of the season is marked by the continuation of strict export procedures imposed by Moroccan food safety authorities. These measures, introduced in 2024 and now seemingly permanent, aim to limit exports from occasional traders and require exporters to contract directly with producers. Disouria states: “The marathon procedures also include exhaustive analyses, which increase costs. At Global First Green Land, we are fortunate to be able to export our own produce.”