Consalo Family Farms has added two new people to its executive team: Bruno Giribaldi as executive vice president of global sourcing and Tom Tobin as senior vice president of business development.

Giribaldi joins the company with nearly 20 years of experience in product sales and category management, bringing expertise in blueberries, grapes, avocados, and citrus.

Born in Peru, Giribaldi offers connections to key growth regions in Latin America, along with knowledge of global sourcing dynamics and retail market expansion. Most recently, he served as sales director for North America at Camposol Fresh, where he played a pivotal role in expanding the retail and spot market business across the region.

Prior to that, Giribaldi rose to leadership roles at Andean Sun Produce (Gold Cup Fresh), where he helped drive growth within the blueberry category. Earlier in his career, he held sales positions at Tropical Specialists and Tutto Fresh.

In his new role, he will lead the international procurement strategy with a primary focus on strengthening and expanding Consalo's global blueberry program, while deepening strategic partnerships with growers and improving year-round supply capacity.

“Bruno’s global perspective and category expertise will elevate our sourcing strategy at a critical time of growth,” said Skip Consalo, owner and CEO of Consalo Family Farms. “His understanding of Latin American production, combined with his retail-focused mindset, aligns perfectly with our long-term vision.”

Tobin brings more than 35 years of senior leadership experience in store operations, merchandising, category management, and relationships in retail and wholesale stores.

She has held senior leadership positions with well-known names in the business, including SuperValu, HEB, Walmart, Ulta Beauty, and Save A Lot.

Throughout his career, Tobin has built high-performing, collaborative teams, driven impactful partnerships, and optimized strategic and profitable sales growth. His understanding of retail execution and customer strategy brings a market-driven perspective to Consalo's continued growth. His diverse, cross-functional leadership experience positions him to strengthen the company's customer partnerships and expand its retail footprint in North America.

As senior vice president of business development, Tobin will focus on cultivating new retail and wholesale relationships, expanding existing partnerships, and identifying strategic growth opportunities aligned with the company's core categories and brand programs.

“Tom’s experience in both retail and wholesale allows us to better understand our customers’ evolving needs,” said Skip Consalo. “His expertise and commitment to our customers will further solidify our role as a trusted category partner for retailers.”

These additions underscore the company's commitment to strategic growth, supply chain strength, and customer-centric innovation. As the company continues to build on its legacy of "farm freshness since 1927," these leadership appointments position it for continued expansion in global sourcing and domestic business development.