The blueberries North America is entering a key transition phase between origins. According to Brad Peterson, director of business development at California Giant Berry FarmsThe season is showing signs of momentum, with Mexico leading the supply in the short term and a production peak expected for mid-to-late April.

Meanwhile, the southeastern United States—Florida and Georgia—is expected to see lower-than-expected volumes due to extreme weather events and frosts early in the year. Later, production will shift to California, where the Central Valley will begin its season in early May and reach its peak in June, facilitating a link with the Pacific Northwest to maintain supply.

The current forecast for the blueberry season is for a strong boost. “Mexico is supplying a robust crop of conventional fruit, with a significant production peak expected between mid- and late April (weeks 15–17),” says Peterson.

In Mexico, growing conditions have been largely optimal. The region has benefited from a stable winter with sufficient rainfall, which replenished water reserves and promoted healthy plant development. “The warm, dry days in the central growing regions have created a perfect environment for the conventional harvest to reach its peak,” he states.

Peterson says markets have remained stable in recent weeks. © California Giant Berry Farms

Florida and Georgia: lower supply than expected

During the same period, from mid- to late April, Florida and Georgia will also have supply to contribute. However, following the extreme weather conditions earlier in the year—including frost—both states will have lower volumes than anticipated.

California: start in May and peak in June

As summer approaches, production will shift to California. “The Central Valley is expected to begin its season in early May (week 19), with peak volumes in early June (week 23),” says Peterson, who notes that this will allow for a smooth transition to the Pacific Northwest season, which begins shortly thereafter, ensuring year-round availability.

Peterson states that markets have remained stable in recent weeks. The region experienced a mild, dry winter, which allowed plants to progress on schedule. This stability, he maintains, laid the groundwork for a smooth transition and a strong peak in June.

Organics: Transition from Oxnard to the Central Valley

In organic blueberries, Oxnard is coming out of its peak season and will begin to reduce production. “However, the transition to the Central Valley is underway. Organic production is expected to begin in late March (week 14) and peak in mid-May (week 20),” Peterson notes. “This ensures that the organic segment remains well-supplied as consumer demand continues to grow throughout the spring.”

Seasonal calendar: stable supply and reliable chain

Regarding the 2026 blueberry season schedule, Peterson indicates that production has progressed as planned in the main regions. “While the nature of agriculture always allows for slight fluctuations, any changes have been negligible—typically only a week or two—which means our retail partners and consumers can expect a very reliable supply chain this year,” he says.

Demand and prices: resilient consumption and short-term stability

Meanwhile, the demand for blueberries Consumption continues to rise, and the product has gone from a seasonal treat to a year-round staple, driven by its positioning as a “superfood” and by increasingly informed consumers aware of its specific benefits. Peterson highlights, in particular, the interest in its antioxidant content and its link to cardiovascular health and cognitive function. “This health-oriented consumer base has created a very resilient market, even as supply cycles shift between different producing regions,” he notes.

Regarding prices, Peterson indicates that they have remained stable in recent weeks, and that buyers are preparing for above-average prices due to the bad weather that affected production in the Southeast (Florida and Georgia). “In recent weeks, the market has been predictable, with consistent fruit from both Mexico and Chile,” he says.

“We are pleased that our product from Mexico continues to gain market share. Although there is strong potential for prices to rise, blueberries Demand for agricultural products will be above average during the Southeast production window, but will stabilize as other regions like California come online. blueberries "It should be solid heading into the Pacific Northwest season," Peterson concludes.