Berry Fresh, the North American branch of Agroberries —one of the world's leading berry companies—, announced a partnership with professional padel player Delfi Brea, who will serve as global brand ambassador during 2026.

Delfi Brea is one of the most dynamic talents in professional padel. At just 17 years old, she moved to Spain to pursue her goal of competing at the highest level, leaving Argentina to train and play on the most demanding circuit. Since then, she has played more than 170 matches on the professional circuit.

In 2025, she had one of the strongest seasons of her career, winning nine titles alongside Gemma Triay. This performance propelled her to the top of the world rankings, where she and her partner were tied for the No. 1 spot.

The partnership with Berry Fresh comes at a pivotal time for the sport. Padel is experiencing rapid global growth, with over 35 million active players in more than 165 countries, according to the FIP World Padel Report 2025. It is also gaining traction in the United States, where new courts, clubs, and communities are springing up at a record pace.

Meanwhile, berry consumption in the United States continues to rise, driven by consumer interest in "better-for-you" foods and convenient snacking options. Despite this growth, Berry Fresh notes that there is still significant room to expand household penetration, especially for blueberries, raspberries, and blackberries in key regions.

Laudan Chaffin, Marketing Director at Berry Fresh, commented:

“Partnering with Delfi is a fantastic opportunity for Berry Fresh. We believe a healthy lifestyle is built on combining nutritious food and movement. Through this partnership, we aim to inspire people to incorporate berries into their daily routines, from pre-workout energy to post-game recovery. Berries fit naturally into an active lifestyle, and Delfi is a dynamic example of what dedication to health and performance can achieve.”

For her part, Delfi Brea stated:

“This partnership feels very natural to me because fresh berries are already part of my daily routine. I’m always looking for clean, nutritious foods that support my training and recovery, and berries are something I truly enjoy every day.”

According to the company, the collaboration aligns with Berry Fresh's broader commitment to promoting health and wellness by 2026. With this initiative, the company seeks to inspire communities across the United States to incorporate berries as a versatile, natural, and nutrient-dense food that supports both everyday wellness and active lifestyles within a balanced diet.

Berry Fresh is a leading producer and marketer, with a year-round supply of premium blueberries, blackberries, and raspberries for customers in the Americas.