The Blueberry Convention Paracas 2026 exhibition area was one of the busiest spaces of the day. Throughout the day, producers, exporters, technology providers, and specialists circulated among the booths in search of solutions, contacts, and useful information for an industry that continues to grow in complexity. In a region like Ica, where the blueberry It continues to expand its prominence; that face-to-face exchange once again demonstrated its value.

In a region like Ica, which continues to increase its weight within the blueberry In Peru, in-person interaction once again proved its value. The trade fair served as a meeting point for companies, consultants, and representatives from different areas of the supply chain, reinforcing a type of conversation that is difficult to replace with technical presentations or remote contact alone.

Paracas and Ica as a meeting point

Holding the event in Paracas was highlighted by several attendees as a decision consistent with the growth that Ica has been showing within the industry. Monica NarreaProfessor at the National Agrarian University La Molina and speaker at the talk “Strategies for controlling mealybugs in blueberries”, valued precisely the possibility of decentralizing this type of meeting and bringing them closer to an area that today has an increasingly visible role in blueberry cultivation.

“For me, it’s strategic that the event is being held in Paracas, since this area is also experiencing growth in blueberry production,” Narrea commented. The academic added that the blueberry “It is the star crop” and that this type of event helps to show the private sector and the public sector itself that it is “an important, key, transcendental event, where we must have the latest in technology and innovation.”

Along the same lines, he linked the development of the crop to the need to continue strengthening technology, innovation, and research, and argued that Peru's leadership in blueberries It also requires looking at infrastructure, promotion and public-private partnerships, placing the fair within a broader conversation about regional growth and the industry's ability to respond to an increasingly demanding market.

Mónica Narrea, professor at UNALM © Blueberries Consulting

Stands as a space for direct contact

As the day progressed, the fairgrounds showcased another of its attributes: the possibility of bringing together in one place companies that offer complementary services and technologies, along with clients, advisors and producers seeking applied solutions for cultivation.

Mauricio Nieto, from Bee TalHe emphasized precisely that value of coming together. “This is the second time I’ve come to an event of Blueberries Consulting“And I find it very appealing to come and be with all the players in the industry, with our clients, and with other companies with whom we can talk, share experiences, and reach more people,” he noted. He added that this exchange takes place “quite apart from the conferences they organize, which are very interesting for the industry.”

For Bee Tal, a company dedicated to pollination services along the Peruvian coast since 2017, these types of meetings serve as a useful platform to strengthen ties and maintain direct contact with different actors in the sector.

Mauricio Nieto and Lucía Ramírez of Bee Tal © Blueberries Consulting

Along the same lines, Carlos Yamashiro, from EmptyHe emphasized the dynamism of the audience and the opportunity to gather concerns directly from the field. “There’s a great turnout and everything is packed, everyone eager to learn more about this industry that’s really taking off,” he commented. For his company, he added, the event represents “a great opportunity to connect with our clients, gather all their concerns, and support them throughout the packaging and packaging automation process.” blueberries".

The fair thus showed a dynamic closer to technical exchange than to simple exhibition, with conversations focused on processes, field needs and applied solutions.

Lucas Cámara and Carlos Yamashiro of Tomra. © Blueberries Consulting

Networking and technological upgrades

The fairgrounds also served as a space for updates and exchange among suppliers. Álvaro Iparraguirre, from Water PartnersHe highlighted that the growth of blueberry It has opened up opportunities in areas such as water treatment and valued the fact that these meetings allow companies to learn from other technologies and keep up to date with what is happening in the sector.

“The growth of the crop of blueberry “It has brought many opportunities in water treatment,” he stated. He added that when a company attends these types of events, “it benefits from all the technologies offered by the different suppliers and distributors, as well as the courses being taught here,” which, he explained, allows them to stay up-to-date and adapt their own solutions to current trends in agriculture.

The trade fair also highlighted this value of exchange. Beyond the contact between companies, it functions as a space where useful information circulates, trends are observed, and technologies are compared with concrete needs in the field.

Álvaro Iparraguirre, Water Partners. © Blueberries Consulting

A real complement to the seminar agenda

Throughout the day, the commercial area demonstrated that its value lay not only in supporting the talks and panels, but also in providing a space where these discussions could translate into concrete solutions, services, and contacts. While the technical program covered genetics, markets, physiology, irrigation, and salinity, the booths offered another layer to the event: the opportunity to connect these topics with the technological offerings and with those actively involved in the sector's development.

In Paracas, the commercial zone reinforced the value of in-person meetings by linking technology, services, and real industry needs in a region that continues to gain importance within the blueberry Peruvian.

More information about Blueberry Convention Paracas 2026 

If you want to learn more about what the Paracas 2026 fairgrounds were like, check out our YouTube channel. Blueberries TV The testimonies of attendees, exhibiting companies and speakers who participated in the event.

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