The first air shipment of blueberries The SanLucar Sekoya Pop variety has successfully arrived in Mumbai thanks to Anasuya Fresh. This was confirmed by Dinesh Shinde, CEO of this Indian importer of fresh fruits and vegetables. "This milestone reflects the rapid growth of the sector of blueberry in India. The initial arrival was very well received in the market thanks to its freshness, quality, and consumer experience. Now that the Indian season of blueberries As the holiday season draws to a close, demand for imported goods is increasing significantly across the country. Indian consumers are increasingly aware of the blueberry as a healthy and premium fruit option."

This year, Shinde forecasts a 60% increase in sales of blueberries of the company. "We are convinced that the consumption of blueberries In India, growth will continue at a healthy pace. This year, we expect sales to increase by more than 60% thanks to favorable market conditions, greater consumer awareness, and growing popularity. We are confident that both volume and quality will improve as the season progresses and supply programs become more firmly established globally.

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The importer's activity is not limited to Mumbai. "Anusaya Fresh India distributes blueberries to some of the country's leading fast-food and retail companies, including Swiggy Instamart, Blinkit, Zepto, Reliance Fresh, Food Stories, and Nature's Basket. We have recorded a significant increase in sales volumes in both the e-commerce and organized retail channels. In addition to Mumbai, we import and distribute..." blueberries "In the country's major metropolitan markets, including Delhi, Chennai and Kolkata, cities that have some of the largest centers of consumption of premium imported fruit in India," Shinde emphasizes.

However, despite growing demand, the sector continues to face significant logistical challenges. According to Shinde, limitations in air freight availability and rising logistics costs are the sector's main concerns. blueberries imported. blueberry It is a very delicate product that requires an efficient cold chain and rapid transport. The biggest challenge at the moment is keeping prices competitive, given the limitations of air freight. If transport costs increase significantly, it becomes difficult to maintain the blueberry "At a price that is affordable for the consumer, which may hinder future volume growth," Shinde concludes.