Expanding destinations and extending the months of supply appear as two ways to open new commercial opportunities for Peruvian blueberries.

Blueberries Consulting spoke at Fruit Attraction 2026 in Madrid with Enrique Harten, commercial manager of Agualima, and María Alejandra Arangurí, director of Euroandes, about the opportunities they identify to expand the commercial presence of Peruvian blueberries.

While Agualima is advancing its organic offering to China and focusing on quality and shelf life for distant markets, Euroandes is considering extending the Peruvian window to February, March and April to expand commercial programs in Europe.

Agualima takes its organic blueberry to China

Agualima is now selling organic blueberries in China, a new market joining Europe and the United States in its strategy for this product category. The company began producing blueberries in 2016 and subsequently shifted its cultivation to organic farming.

Harten points out that the company already has a sales channel in China and states that it was the first company to obtain the corresponding certification to enter that market with organic blueberries.

The opening of more distant markets also increases the importance of the fruit's condition upon arrival. According to Harten, buyers demand consistency, bloom, size, and flavor, but he especially emphasizes the fruit's shelf life.

Harten highlights a shelf life of 45 to 50 days as a key factor in serving long-distance markets and providing retailers with greater profit margins. The availability of different varieties also allows for tailoring the offering to different customers and destinations based on their specific needs.

The evolution of the campaign also forced Agualima to adjust its expectations. Harten notes that after a good start, volumes stabilized and the second flowering showed a weaker response, a behavior he attributes to the high temperatures. Agualima expects a recovery towards the end of the year, although not to reach the initial forecasts.

Enrique Harten, Commercial Manager of Agualima, during his participation in Fruit Attraction 2026 © Blueberries Consulting

Euroandes seeks to extend the Peruvian calendar

While Agualima seeks to expand its destination network, Euroandes proposes extending its season. For María Alejandra Arangurí, one opportunity lies in increasing Peruvian tourism's presence during months where it currently has a smaller market share.

Currently, he points out, much of the Peruvian supply is concentrated between June or July and January or February. Arangurí proposes moving towards February, March, and April through varietal innovation and the knowledge accumulated in the field.

Arangurí identifies opportunities especially in February, March and April, months in which, according to his interpretation, there may be less availability from other sources, including Morocco.

The focus is particularly on Europe. For Arangurí, expanding this window would allow for broader commercial agreements with European supermarkets and, at the same time, enable them to compete on quality against some of the local European offerings.

One strategy expands the map; the other, the calendar. From organic blueberries in China to the pursuit of a greater presence in Europe during February, March, and April, both discussions at Fruit Attraction reveal new avenues for expanding the market reach of Peruvian fruit.

María Alejandra Arangurí, General Director of EuroAndes, together with Rosario Bazán, President of Danper and Vice President of AGAP, at Fruit Attraction. © Blueberries Consulting

Blueberries Consulting at Fruit Attraction 2026

Blueberries Consulting will continue its presence at Fruit Attraction 2026, from October 6th to 8th in Madrid, meeting with companies and industry leaders to gain firsthand knowledge of the sector's production, technological, and commercial challenges and to advance the development of its 2027 international agenda. Companies interested in exploring opportunities for participation, positioning, and business development at upcoming events can schedule a meeting with the team during the trade fair.

Contact: contacto@blueberriesconsulting.com

WhatsApp: + 56 9 3469 3871

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