In China's blueberry market in June, when the blueberry production season in Yunnan and Dalian came to an end, blueberries in Qingdao took over and entered the peak period. Greenhouse blueberries are currently the mainstay, with open field blueberries becoming available at the end of June.

"Qingdao's blueberry production season is from March to June, but late May to early June is the core period. “It has advantages in terms of performance and price, and is staggered with the production seasons of other production areas.”

Blueberries are one of the main products in Shandong Qingdao Zhenpin's fresh fruit supply chain. Mr. Liu Wei from the company introduced the situation. "Qingdao's blueberry production has increased this year and the quality is stable. Now is the peak period for greenhouse blueberries, and most of them are large, high-quality fruits. In terms of price, the wholesale price of mid to high-quality fruits is around 60-100 yen/kg, which is similar to the same period in the past. More or less stable. “Prices and sales are relatively stable this season.”

«One of the advantages of the Shandong production area is that there are many varieties. "In the last two years, the blueberries on the vine that have come onto the market can only be harvested on the vine because the blueberries on the same vine ripen at the same time." time. Because of this suitable variety, Shandong production area produces more than other production areas. In addition, the “Legacy” variety developed locally in recent years has the characteristics of storage resistance, transportation resistance and a good proportion of sweet and sour flavor. . «

Regarding the market, Liu talked about a significant change this year: "After the pandemic, with the flow of traffic, many wholesalers who were originally in the middle link went directly to the blueberry production areas to purchase, making the link intermediate from the production area to the terminal less and less. Profits and sales of downstream wholesalers have been compressed, and prices still need to be considered. The consumer power of the current market is already weak, and this change has made it more difficult for us to do business.

To meet the challenges, Liu's strategy is to develop core products where it has advantages and offer community group purchasing in addition to wholesale sales. “The space on the wholesale side is compressed and the consumer side needs to be developed properly. The community group model is stable and can be expanded. “I am optimistic about this business and will do everything I can to meet demand.”

Shandong Qingdao Zhenpin Fresh Fruit Supply Chain deals with all kinds of fruits with Shandong characteristics, including Aomori apples, Qingdao blueberries and cherries. The blueberries sold are available in different packaging forms, such as small cups and small plastic boxes. The company has its own processing and cold storage plant, and its own brand is “Guohongyan”. Sales channels include wholesale markets, community group purchasing and e-commerce. Supermarket channels will be added this year.