Agroberries settles in Morocco

The company will initially plant 300 ha of blueberries, with the goal of reaching 1000 ha in all berry categories in the coming years.

Agroberries de Chile will invest 40 million euros to expand its agricultural operation to Morocco. The company said the new venture will support its fast-growing European marketing platform by complementing its existing offering for clients across the UK and European Union.

As one of the world's largest berry marketers, Agroberries caters to a broad base of retail customers from a combination of its own farming operations spanning more than 2500 hectares worldwide and an extensive network of third-party growers throughout the world. berry categories.

The first phase of its Moroccan strategy includes the planting of around 300ha of blueberries in three different regions, representing a total investment of €40M. Planting has started and will continue until 2023.

In the coming years, the company intends to further expand its network of growers through the licensing of its proprietary varieties with the goal of reaching a total of around 1000ha in all berry categories.

Jorge Varela, co-founder and CEO of Agroberries, commented: “Our investment in Morocco is the next natural step in our global expansion plan as a leading producer and marketer of berries.

“This move leverages our deep agronomic expertise, partnership approach and will help us continue to supply our European customers year-round with the highest quality berries.”

Agroberries is a leading global vertically integrated grower, marketer and distributor of fresh berries, serving a year-round premium customer base of leading retailers around the world.

Headquartered in Chile with trading companies in the US and the Netherlands, the company offers premium organic and conventional berries.

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