Agrovision announces partnership with RipeLocker for berries

The companies say they will jointly market a new patented technology to extend shelf life and bring fresher berries to The Fruitist brand.

The producer and supplier of berries agrovision has announced that it has signed an agreement with RipeLocker, based in the United States. The Seattle-based group offers the postharvest industry a disruptive new technology designed to extend the shelf life of high-value crops and perishable products.

agrovision is the first global berry producer to employ the new technology, which it said offers “the first cost-effective, high-volume post-harvest storage solution tailored for berries.” Patented low-atmosphere, dynamic vacuum chambers RipeLocker They put the fruit to "sleep," delaying aging and decay, and maintaining optimal freshness for up to 12 weeks without loss of quality, he said.

The company is also working with the USDA Agricultural Research Service to optimize storage and disinfestation of perishable products. «The technology of RipeLocker fulfills the promise of agrovision of a supply of premium and higher quality superfruits, 52 weeks a year," highlighted the group. "At the retail level, consumers around the world can expect a 'better berry', with more aroma, crunchiness, flavor and greater nutritional value, indistinguishable from the freshly harvested, while reducing waste.

agrovision will incorporate the technology into its global market offerings, including its consumer-facing brand, The Fruitist.

«agrovision is fully committed to reliably offering the highest quality superfruits to consumers for healthier snacking 365 days a year, and we believe this partnership with RipeLocker will be a decisive factor,” said the co-founder, CEO and executive chairman of agrovision, Steve Magami.

“The implications of this breakthrough are far-reaching: we can ensure long-lasting freshness, access more distant markets and introduce high-tasting varieties that were previously limited by a shorter shelf life. “This partnership is just one of many we have established to commercialize innovative technologies.” The CEO and co-founder of RipeLocker, George Lobisser, expressed his enthusiasm for the partnership.

Steve Magami Co-Founder agrovision

«RipeLocker “Collaborate with forward-thinking operators to overcome barriers and drive positive change in the industry,” he said. We are delighted to offer agrovision a technology that allows the differentiation of your brand The Fruitist with better tasting, more nutritious fruit with a longer shelf life for the consumer.

“This partnership perfectly aligns with our long-term vision of implementing innovative technology with a vertically integrated organization that strives to integrate innovative and disruptive technology into its operations and provide consumers with superior quality fruit.”

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