Agrovision has appointed Jim Trahanas as its chief technology officer (CTO). He will lead the expansion of the company’s technology strategy, leveraging data, machine vision, autonomy and predictive analytics to deliver a premium consumer experience, increase predictability and drive efficiency. He will also leverage the company’s data to generate insights, create operational agility and drive its continued global expansion.

Trahanas has more than 16 years of experience leading technology teams and driving global engineering and analytics transformations. He joins Agrovision from McKinsey & Company, where he served as an associate partner and chief technology officer for the firm’s chemicals and agriculture practice.

During his tenure at the firm, he led large-scale technology transformations at Fortune 100 companies. He also worked closely with early-stage agtech companies, shaping growth strategies and evaluating cutting-edge robotics, analytics, and software products for private equity clients.

“Technology is transforming the fresh food category and Agrovision is at the forefront of that transformation,” said Steve Magami, co-founder and CEO of the company.

“As we scale our operations and expand our retail partnerships, Jim’s leadership in analytics and automation will enable us to continue delivering consistent, high-quality superfruits to customers everywhere. His expertise will be key to optimizing the end-to-end consumer experience, from harvest to store shelves, ensuring Agrovision remains a trusted leader in premium snacks.”

Trahanas commented: “Agrovision has built an incredible foundation, integrating technology at every step to create a smarter, more responsive food system. I am excited to bring my experience, spanning multiple technology domains, to further expand Agrovision’s technical capabilities in predictive analytics, automation and digital infrastructure. The potential to uncover new insights from our data and turn them into industry-leading innovations is immense, and I look forward to working with the team to accelerate this next phase of growth.”