This great leap in innovation began with a total focus on the consumer experience, in terms of sweetness, crunchiness and larger fruit size, but with an emphasis on the consistency of these attributes.

Reliability and excellence

As part of Fruit-X Asia's core values ​​of "Reliability and Excellence", they are now changing the game in terms of the blueberry market, where the fruit has traditionally lacked consistency in size and flavor, making it difficult for retailers to create brand loyalty. Fruit-X Asia will now aggressively address this important area of ​​concern as it seeks to provide its customers with a competitive advantage.

A bold decision

Without being shy about making bold decisions, Fruit-X Asia has decided to trade only the innovative new variety of Blueberry, ensuring less hassle and uncertainty for its buyers.

With increasing volumes in demand, it is very tempting for companies to follow the conventional flow of blueberry varieties, which are available in abundance in the market; However, Fruit-X Asia has decided to stand firm with its spirit of “lasting relationships” by being the pioneers in providing its customers with quality certainty.

Alliances

Strong Fruit-X Asia can confidently embrace this bold view of its precise selection of superior blueberry varieties, having a strong foundation of support. This materializes, in the case of Fruit-X Asia, through its partnership with Oregon Berry Packing for the US season. They are the market leaders in the low production of new and innovative blueberry varieties and have chosen Fruit-X Asia as their commercial arm in Southeast Asia.

Fruit-X Asia is very proud of this nomination as they recognize how selective growers can be when deciding who to supply this superior berry variety.