Chilean organic cranberry heading to China

The producer and exporter of fruit, Huertos Collipulli SA, a company of 6 producers in the area of ​​Collipulli in the IX Region in southern Chile, will be able to export their organic blueberries to China from this season, after obtaining organic certification from this market.

Cristobal Duke, commercial director of Huertos Collipulli SA explained to PortalFruticola.com that the idea of ​​approving organic blueberries for China began a couple of years ago.
"While it was a product that had a well-defined niche and customers who were willing to pay an extra for an organic product, it also depended on a market - the US - and that made it extremely vulnerable to any issue," Duke said. .
"Well, that suspicion was evident last year when the issue of Lobesia jumped."

Cristobal Duke, commercial director of Huertos Collipulli SA explained that the idea of ​​approving organic blueberries for China began a couple of years ago.

"While it was a product that had a well-defined niche and customers who were willing to pay extra for an organic product, it also depended on a market -USA- and that made it extremely vulnerable to any issue"Said Duke.

"Well, that suspicion was revealed last year when the issue of Lobesia jumped".

"A good part of the Chilean blueberry was left without a market, not because it stopped being organic blueberry, but because the only market that it had demanded the fumigation of the fruit and with that all the work that was backwards was lost", he pointed.

Finally, the appearance of Lobesia He agreed with them and China presented itself as an interesting market for the organic product.

The Chinese market is no stranger to Huertos Collipulli SA This already sends conventional blueberries to the Chinese market, shipments that included a portion of their organic fruit, which was sold as conventional fruit.

"The truth is that a couple of years ago we have been including a portion of our organic fruit in shipments to China. It went conventional because we did not have the approval and we could not sell it as organic because we did not have the homologation".

"Our hall knew that organic fruit was there but could not be sold as organic, we offered it as conventional, but that helped us to evaluate how organic fruit acted in the face of such a long trip compared to conventional fruit"He explained.

"It served as an experience on how I was going to be in the future", He said.

"We have seen that we have no restriction from the point of view of the trip for that fruit - mainly Duke organic fruit - it is also a fruit that is traveling and of good caliber.".

The first shipment of certified organic blueberries went to China by air on January 18 on January.

"We send five pallets and the fruit is in this minute entering the market and we hope it goes on sale in the coming days"Duke told us at the end of last week.

"It is a rather cumbersome procedure because, apart from certification, the process is very jealous. In China, the consumer is very concerned about the issue of food safety due to the food safety conditions of the food produced in China".

"When one offers products of this type, the entities in charge of certifications are very jealous to ensure that this product really has the condition of organic"Commented Duke.

This season Huertos Collipulli intended to send some 5 containers to China, but "the process was much slower than we expected"Said Duke.

"We just got the certification a month and a half ago. The process is much longer, because you get the certification, then you have to ask for a sticker to China, then they send it to you and you have to put it in each pot".

"The labels arrived 10 days ago"said Duke, "Then, we had already left a good part of the season, so we decided this year to make an air shipment".

"We still have some organic fruit left, and if it goes well, we would make another shipment closer to the Chinese New Year to finish the launch of the organic fruit"He said.

Duke said that for the next season they will leave with the organic blueberry program from the first day.

"There we hope to make some 8 containers. We have capacity for that", He stressed.

It should be noted that not only the exporter must have organic certification to export to China, so must the producer, in this case, Edgardo Meynet, president of Huertos Collipulli.

Other markets in Asia

Duke told us that at the moment they have not explored other markets in Asia for the organic blueberry.

"With conventional we are leaving with Korea. Last year we did something aerial and this year we will do something again, but with the differences of return between Korea and China what we have been doing in Korea is more than anything by opening the door".

"When markets get closer in conditions for the producer, we will increase volumes. But today, China is far superior to all the rest of the Asian markets in terms of return for producers"He concluded.

 

 

Source: Fruit Portal

Previous article

next article

ARTÍCULOS RELACIONADOS

Demand drives growing blueberry production in China
The Chilean blueberry industry shows its willingness to regain leadership
In Chile, this April 11, two successful industries met