Chile reached 91 tons exported of blueberries in the cumulative total to week 6 of the 2025/26 season, representing a 6% growth compared to the same period of the previous season, according to the report prepared by Decofrut with data from Expordata, Frutas de Chile and the consulting firm itselfThe campaign was marked by rain and high temperatures that forced the harvest and the process to be accelerated to avoid loss of firmness and deterioration, which made the operation more demanding than usual.

In terms of destination breakdown, Europe accounts for 51% of the total accumulated volume and registers annual growth of 21%, while North America receives 37% but shows a decline of 8%. This redistribution suggests that, in a campaign with tighter availability, the commercial strategy of blueberry It focused on the market where demand is perceived as stronger and where the Chilean window remains competitive.

The international context reinforces this interpretation. With Peru's decline and a shift in the European market towards Spain and Morocco, the Chilean season of blueberries It appears as a supply bridge that, by meeting certain conditions, can defend values ​​and market share. The increase in volumes, with a greater European presence, indicates that the expected return depends not only on exporting more, but on exporting better, capturing prices in scenarios of limited supply.

In terms of varieties, Legacy leads the mix with 29% and 13% growth, while Duke represents 20% but shows a 10% drop year-to-date. Brightwell (8%, +26%) and Blue Ribbon (8%, +5%) contribute dynamism to a basket where the "Other" group maintains a significant weight of 29%.

The price report closes the picture with a positive sign: both Europe and the United States show 2025/26 curves above those of 2024/25 in several parts of the cycle, which reinforces the favorable tone of a season that, despite operational difficulties, managed to advance in volume and market positioning.