Blueberries: The business is no longer windows, but whose business is more competitive

Blueberries have captured the preferences of consumers around the world for their versatility and contribution to healthy living, and therefore consumption will continue to grow in new markets.

It is important that the industries of the different countries are analyzing and talking about the current state of the blueberry industry and, above all, discussing its perspectives in the post-pandemic stage and the various future stages. 

The truth is that the market is in good health and demand continues to expand. It is also true that the standards in the markets have been increasing in requirements since before the crisis caused by Covid 19, mainly associated with the quality of the fruit, and it is most likely that these will increase in the future, adding high safety requirements. and various sanitary measures.

Competitiveness

In the conclusions of the Yearbook 2019/2020 International Blueberry Market, prepared by the company IQonsulting, in the space dedicated to Competitiveness, establishes that the climatic adaptation of blueberry production has caused competition to have increased sharply and concludes that "the business is no longer windows but whose business is more competitive " 

This statement evacuated in the document “implies a set of attributes that must be given at the same time. Among them: Performance, Condition, Firmness, Quality, Opportunity of the offer and important and recognizable differentiating attributes for consumers ”, he highlights, and for our part we should add the objective and subjective conditions of each industry, such as infrastructure, logistics, chain commercial, experience, credibility and maturity of the industry, among other differentiating qualities that determine competitiveness.

Differentiation and advantages

The conclusions of the Yearbook show that one way to compete, once high performance and high quality of supply has been achieved, is to differentiate production. Among the differentiating possibilities it recommends is organic production, which it also advises should be supported with greater promotion.

A special promotion is required for sustainable products that create a link in the consumer, from the product he is preferring, with clean production, and protection of the environment, it is recommended.

The document highlights that blueberries have captured the preferences of consumers around the world for their versatility and contribution to healthy living, and therefore consumption will continue to grow in new markets, highlighting that it is in Asian markets where these are expected. new consumption poles, so that all current suppliers are far away, and therefore, other things being equal, whoever has the best transport logistics and high post-harvest technology will make a difference, the report concludes.

Source
Martín Carrillo O. - Blueberries Consulting

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