Peruvian blueberries will enter the Brazilian fruit market

The South Interoceanic highway would be the alternative way for Peruvian blueberries to enter the Brazilian market, made up of 200 million consumers. This strategic highway will benefit the export of products from the southern macro region of Peru, which has a privileged geographic location in the perspective of supplying the gigantic fruit market in Brazil.

Several Peruvian products from the region have already successfully entered, such as tangerines, tangelos and chía, to which the granadillas and Peruvian pomegranates, as well as blueberries, would be added. According to the Peruvian government authorities, cherimoya, tomatoes, dairy products, eggs, prawns, capsicum, among other products that manage their access could also be added.

The Ministry of Foreign Trade and Tourism, Mincetur, of Peru, has worked intensely to lower the entry barriers to Peruvian products and specifically with the requirements for the entry of blueberries.

Through the Brazil Consolidation Program, Mincetur together with Promperú has been carrying out various activities to promote the regional export offer, with bilateral meetings in both Peru and Brazil. In this perspective, the Mincetur has met with producers and entrepreneurs from different regions of Peru and has trained hundreds of them to take advantage of the commercial opportunities offered by the Brazilian market.

It is estimated that Peruvian exports for this 2017 would grow in the first quarter in an 10% due to the boost of the "Superfoods Peru" brand to the agroexport products, and for the whole of the 2017 year it is estimated that Peruvian exports would increase in 9,6% when generating USD 38.647 million.
It is estimated that Peruvian exports for this 2017 would grow in the first quarter in an 10% due to the boost of the "Superfoods Peru" brand to the agroexport products, and for the whole of the 2017 year it is estimated that Peruvian exports would increase in 9,6% when generating USD 38.647 million.

This season is the first in which Peru recovers in the volume of its exports after four years with negative indexes. The shipments abroad meant more than USD 35 billion, even above the expectations of the Ministry of Economy and Finance, MEF, which placed them at USD 34.736 million.

It is estimated that Peruvian exports for this 2017 would grow in the first quarter in an 10% due to the boost of the "Superfoods Peru" brand to the agroexport products, and for the whole of the 2017 year it is estimated that Peruvian exports would increase in 9,6% when generating USD 38.647 million.

Some voices of the exporting business demand that to strengthen this upward trend in exports it is necessary to close the infrastructure gap, due to the fact that the lack of adequate works means that production costs increase, subtracting competitiveness from the Peruvian offer as opposed to the from other countries. They also demand the need to disseminate the benefits that exporters can access with signed trade agreements, because there are many free trade and bilateral agreements with different economies in the world and only 20% of what is signed is used.

This reality and the prevention of the impact of climate change are the urgent tasks that Peruvian producers and exporters must tackle in order to continue on this successful path of exporting their agri-food products.

Source: Martin Carrillo - Blueberries Consulting