Australia aims to export 40% of cherry production by 2025

The data from Hort Innovation show that Australia exported approximately 5000 metric tons of fresh cherries in the 2020/21 season, which represents 23% of the total production. Hong Kong was the largest export destination during this period, receiving 24% of the total export volume.

To capitalize on this trend, Australian cherry growers are striving to ship 40% of their total production to overseas markets by 2025 through a new A$1,2 million ($858) export program. . The country's cherry industry, made up of around 000 growers, is reportedly ready for this new stage of development.

The programme, initiated by Cherry Growers Australia with industry partners, will be carried out by Hort Innovation using industry tax and Australian Government funds. The program will include more than 50 activities aimed at building export capacity among Australian cherry growers, minimizing trade risks throughout the supply chain and enhancing the reputation of Australian cherries.

“The industry has set an ambitious target of exporting 40% of production by 2025 and this dedicated export programme, with support tailored to each region, will help us achieve this,” said Andrea Magiafoglou, COO of Cherry Growers Australia. . “Since many cherry growers are ready for export, we are now in a position where we can build on our success to be an export-focused industry.” She also added that the industry is very willing to share data and intelligence to maintain competitive export prices and manage trade risks in a context of increasing global competition.

According to Brett Fifield, CEO of Hort Innovation, the program will focus on emergency response planning, pest and disease management, supply chain and data traceability, and training workshops and supply lines. help for export.

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