The 2024-25 campaign has been a slower campaign than previous campaigns, but with higher volumes than previous campaigns. To date, we have exported 254,406 tons of blueberries, 89% conventional and 11% organic. Compared to last season, there has been a growth of 61% up to the same date.

Almost 30 thousand tons of organic blueberries have been exported, and the 2024-25 campaign is expected to end with almost 40 thousand tons of total organic volume. Also, unlike in previous campaigns, 89% goes to the USA (previously it was almost 100%), and 10% to the European market.

The peak week of the 2024-25 campaign was week 42, when 22,348 tons of fresh blueberries were exported, in contrast to the peak week of the 2023-24 campaign, which was week 43, and the 2022-23 campaign in week 38.

As for the main destinations, we have in first place the USA, with exports of 135 thousand tons, equivalent to 53% of the total. Followed by Europe with 63 thousand tons (25%), China with 35 thousand tons (14%), the United Kingdom with 12 thousand tons (5%); and finally, other destinations (20 countries) that have exported 10 thousand tons and are equivalent to 4%.

It is worth noting that 97% of the total exported volume is exported by sea. The main ports of arrival by destination are: the Port of Philadelphia with a share of 58% of the volume exported to the USA, the Port of Rotterdam (Holland) with a share of 72% of the volume exported to all of Europe (not including the UK), the Port of Shenzhen with a share of 72% of the volume exported to China, the Port of Dover with a share of 44% of the volume exported to the United Kingdom and, finally, the Port of Kaohsiung with a share of 18% of the volume exported to other destinations.

Regarding the producing regions, the top 5 exporting departments to date are: La Libertad with 49%, Lambayeque with 24%, Ica with 12%, Lima with 7% and Ancash with 6%. Together they account for 98% of the total exported volume, the remaining 2% is divided between Piura, Moquegua and Arequipa.

Finally, the top 5 most exported varieties in this campaign have been Ventura, Biloxi, Sekoya Pop, and Rocío, together accounting for 65%. The top 5 exporting companies are Camposol, Agrovisión, Hortifrut, Beta and Agricola Cerro Prieto.

• How are the Certified Variety hectares distributed in the 2024-25 campaign?

Certified hectares are the hectares that have passed the SENASA inspection, which is carried out every year. In 2024, there will be 20,195 certified hectares.

It is observed that 67% of the total certified hectares are clustered in 5 varieties: Ventura from Fallcreek with 26%, Biloxi with 16%, Sekoya Pop from Sekoya with 14%, Rocio from Hortifrut with 8% and finally, Mágica from Ozblu with 5%. This top 5 of varieties is found mostly in the north of the country, in the department of La Libertad.

The next 23% of the hectares are divided between 12 different varieties, the first two being Fallcreek's Atlasblue and Emerald, with 8% between the two.

Continuing with the analysis of varieties per hectare of the current blueberry campaign, we have the top 5 genetic house companies: Fallcreek with 32% representation, followed by open varieties with 19%, Sekoya with 16%, Hortifrut with 9% and Driscolls with 8%. The remaining 16% is divided between Ozblu, Mbo, Inkasberries, Planasa, Florida University and Iq Berries.

In 2016, the main varieties were Biloxi with 58%, followed by Rocio with 18%. It can be seen that these figures changed in 2020, whose main varieties were Biloxi with 38% and Ventura with 34%. For the year 2024, the figure is totally different. Ventura and Biloxi represent 43% of the hectares, the latter decreasing by more than half. A new variety joins the market, Sekoya POP, with a 14% share.

In 2016, other varieties accounted for only 5%, while in 2024, that percentage has increased to 37%.

• How will the campaign trend continue?

It is estimated that during the 2024-2025 campaign, Peruvian fresh blueberry shipments would reach a total volume of 323,928 tons. This amount represents a variation of + 4.1% in relation to the previous estimate made in October of 311,202 tons. It should be noted that the Peruvian blueberry campaign is considered from May of this year to April of the following year.