2018-2019 season breakthrough: South Africa showed the highest growth until 41 week

The 2018-2019 season of blueberry commercialization advances at full speed, and the main producers and some commercial firms already show some indexes that shed light on how it has behaved one of the most competitive industries in the world horticultural field.

South Africa, a country that until less than 10 years ago did not appear as an actor in the production of blue berry, now shows a firm behavior in the cultivation and export of this fruit, making its way into markets in Continental Europe, Asia and the United Kingdom. .

According to the estimate of the market data specialists of blueberries until the 41 week in the 2018-2019 season, the African country has mobilized 1.308 tons of fresh fruit to international destinations, an amount that contrasts with the barely 408 tons that He marketed this country during the same period last season.

Seen in another way, the South African production grew 569% between the seasons 2016-2017 and the current one, a situation that turns all eyes towards one of the most promising markets in the world, and that increasingly gets closer to other emerging competitors such as Peru and Morocco.

The national blueberry industry has had to face a series of challenges in addition to the production of the fruit itself, so the members of the South African Association of Berries Producers (SABPA) look positively business growth

Jeán Kotzé, the newly appointed president of SABPA, mentioned in early October that one of the biggest obstacles to fruit production in South Africa had to do with the registration of chemical products, so he was "frustrated" about it.

He stated that they are handling a 10 projection. 000 tons produced by the end of the 2018 year, with which they seek to gain the confidence of high and important blueberry consumers of the world such as Asians and North Americans.

Other markets

In the southern hemisphere, specifically in Latin America, the numbers are variants to see the behavior of some of the most established markets within the blueberry industry such as Argentina, Chile, Peru and Uruguay.

In the first of the countries mentioned, the climatic conditions have been somewhat unfavorable for the production of blueberries. The analyzes of commercial houses dedicated to the study of the market of these berries suggest that warm temperatures have accelerated the ripening of fruit in areas such as Tucumán and Entre Ríos.

Data suggest that the export to date has been 576 tons of fresh fruit, of which only 20 tons were shipped by sea, while the rest was sent to markets such as the United States via air.

The Committee of Cranberries of Chile issued this week a first report in which they reveal that it is estimated a similar production that of the year 2017, highlighting an increase not specified the shipment of frozen fruit, this because in the United States there is greater demand for the product in this moment.

They speak of a late-season export of 105.000 tons, which translates into a fall of 5% in relation to the 2017-2018 period, where 110 was dispatched. 000 tons, a figure marked as "record" in the southern country.

In relation to the climate, the organism indicates that it has remained in "normal" margins, highlighting the sufficient accumulation of winter cold hours that now ensure a good sprouting in the blueberry plants.

Peru accumulated a production of 19.748 tons of blueberries until the close of its week number 39. During that period it managed to produce 4.500 tons more than last year, according to preliminary figures.

Between the 38 and 39 weeks, the 60% of shipments went to the United States, which is more than usual, according to reports, which point to dispatches of up to 50% of Peruvian producers to the North American nation.

Air shipments continue to have little impact on the commercialization of Peruvian blueberries, but there was a significant demand for this route during the 39 week due to the demand from foreign markets.

Meanwhile, in Uruguay the season is developing more slowly in comparison to other countries in the region. Until the 40 week they had barely exported 68 tons of fruit, 300 tons less than the 2016-2017 season.

The priority destination of Uruguayan cranberry is the United States, which received the 70% of its weekly production by air. Canada, Continental Europe and Asia also appear as buyers, but on a smaller scale.

Paúl Rivas - Blueberries Consulting

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