Advance of the 2020-2021 season: 133% grow Chilean fresh fruit exports to India
According to information from the Association of Fruit Exporters of Chile AG (ASOEX), as of July 19 of this 2020-2021 season, the Chilean exports fresh fruits to India reach 4.451.087 boxes, making visible a increase of 133%, with respect to the same period of the 2019-2020 financial year.
The main species sent to India are: Apples (2.862.377 boxes), Kiwis (1.187.007 boxes), pears (153.824 boxes), cherries (76.757 boxes), blueberries (74.812 boxes), table grapes (54.150 boxes), plums (41.488 boxes), and avocados (672 boxes).
The growth in exports could be explained by the increases in exports of almost all species, except plums: apples (+ 179%), kiwis (+ 64%), pears (896%), cherries (135%), blueberries (237%), table grapes (23%), plums (-9%) and avocados (100%).
India is undoubtedly a market of growing interest to exporting countries. With a population of approximately 1.351 million inhabitants, it offers an important, diverse and complex consumer market, making it the second most populous country, after China.
India is made up of 28 states and 8 territories, each with its own cultural identity. Hundreds of ethnic groups live in this nation. 52% are Indo-Aryans (Asamese, Bengalis, Punjabi, Kolis, etc.), 20% are Dravidian (Tamil, Telugus, Malayali, Kannadig, etc.), and 5% are Mongoloid and others.
It is estimated that India will surpass China, as the most populous country on the planet, in 2024. While today it has the largest young population in the world.
In recent years, that country has experienced a great growth of the middle class, which has determined certain changes in the demand for food and in the consumption profile.
Today, the Covid-19 pandemic has generated a greater tendency to consume healthier foods, mainly among the middle and upper classes.
Fruit and nuts have a significant cultural nuance for the Indian consumer, based on Hindu religious beliefs. They are frequently used as gifts at weddings and as offerings in the temples of the gods.
Much of the trade in fruit and other products has traditionally been linked to small neighborhood stores, street vendors and wholesale markets. Supermarket chains, on the other hand, are not yet very developed, as is e-commerce, which represents only around 9% of current commerce (it is less than what is sold via street vendors). An emerging channel is the "gourmet", where high quality products are sold and where there is a very good reception for imported products.