8 al 10 de mayo

On the day from May 8 to 10, Roberto Sámano and Juan Pablo Bentín will present their success stories, starting with a brief description of the current situation in both industries, history and beginnings, productive challenges and solutions, importance of genetics, marketing models, company projections, among other topics.

Both executives will also participate in the Conversation Panel: “Competitiveness strategies in the berry industry”, together with Jorge Esquivel, host and director of Blueberries Consulting; Pedro Brás de Oliveira, from the National Institute of Agricultural and Veterinary Research of Portugal; and Hans Liekens, manager of Sekoya Blueberries.

Mexican growth

Great growth, diversification, innovation, product quality, international recognition and privileged positioning in the market are attributes associated with Berries Paradise, a Mexican company belonging to the blueberry and berry industry in general, based in Guadalajara, Jalisco region.

A key goal for Berries Paradise is to maintain a year-round supply of quality, or “exceptional,” as they put it, fruit. It is an ambition they have actively worked towards over the past few years.

In the medium and long term, they plan to expand cultivation beyond Mexico, with the goal of becoming 52-week suppliers in the markets. In this strategic perspective they are making substantial investments in cutting-edge technology, designed to improve operational efficiency and placing particular emphasis on the adoption of automated processes to optimize operations. Adopting new technology is an integral part of your growth strategy.

“We believe that process automation is a key factor in achieving and maintaining efficiency,” they say, and emphasize that they are committed to bringing to the market products that are not only environmentally sustainable, but also have the changing preferences and values ​​of consumers. .

Berries Paradise blueberry production fields – Photography = BerriesParadise

Peruvian innovation

On the other hand, efficiency in handling blueberries under extreme conditions, permanent innovation, and the consistency and quality of its fruit are attributes linked to the company Family Farms Perú, based in the California desert in the town of Paracas, in the Peruvian coast.

Family Farms Peru's blueberry plantations in the fields of Pisco are gigantic green carpets that undulate over the golden dunes of the Peruvian desert. There are thousands and thousands of plants that emerge vigorously from the hot sand, fighting against the high radiation and salinity of the water, among other challenges, that Juan Pablo Bentín's team and advisors have been able to successfully overcome.

Learning about the experience of Family Farms Peru producing blueberries in the desert of the Pisco area is of great wealth for anyone interested in learning about blueberry cultivation in the world.

Family Farms Peru blueberry plantations – Technical Tour, Blueberries Consulting (2024)

Rimini

Both executives have successfully led each of their respective projects and have vast experience in planning and management in the blueberry industry and the international fruit market, which is why it will be very relevant for those attending the meeting in Rimini who Both leaders share the main keys to their achievements in their presentations and also participate in a conversation panel, to delve deeper into each of the factors that can be applied to other experiences with similar results.

Participate in the International Blueberry Seminars most important and be part of the World Blueberry Tour!

Visit us at HALL A1 and learn about our program of talks given by international speakers HERE