Located on the banks of the picturesque Santiam River in Oregon, Berry Fresh's farm and modern packing facilities have welcomed customers and industry partners for years.

As temperatures rise in the Pacific Northwest, the fields of blueberries The berries in Oregon have gone from delicate white blossoms to fruit beginning to ripen and become the flavorful berries consumers look forward to each summer. As the California season winds down, Berry Fresh is gearing up for a strong new campaign in Oregon, a key component of its growing sourcing program. blueberries throughout the company's year.

“This is a particularly exciting year for our team in Oregon,” said Darren Sinn, Berry Fresh’s vice president of Supply Chain and Operations, who also lives in the state. “Over the past few years, we’ve invested heavily in premium, flavor-focused proprietary varieties, and now we’re starting to see those investments pay off.”

© Berry Fresh

Berry Fresh is expanding its summer blueberry offering with new plantings of Sekoya genetics, including SekoyaCrunch, SekoyaNova and SekoyaFiesta.

“These varieties were developed specifically for Oregon and are raising the bar for blueberries “During a start-of-season window that has traditionally been dominated by conventional varieties,” Sinn said. “They offer the flavor and drinking experience that consumers are increasingly looking for.”

The Sekoya varieties are expected to increase production and further strengthen Berry Fresh's ability to supply its customers with blueberries premium during one of the periods of highest consumption for the industry.

Berry Fresh's Oregon operation has become a cornerstone of the company's North American supply network. Located on the banks of the Santiam River, the farm and its modern packing facilities have welcomed customers and industry partners for years, while continuing to expand their operational and production capabilities. According to Berry Fresh, the company packed more than 15 million pounds of [unclear - possibly "fruit" or "sprouts"] in 2025. blueberrieswhich represented more than 25% of Oregon's fresh blueberry supply.

© Berry Fresh

In addition to its blueberry program, Berry Fresh is preparing to reach another milestone in Oregon this season. For the first time, its Sweet Karoline blackberries will be commercially harvested in the United States.

“The growth of the Sweet Karoline blackberry program has exceeded our expectations,” said Jyoti Bhogal, CEO of Berry Fresh. “Consumers truly value the product, and that enthusiasm continues to generate new opportunities for both Berry Fresh and our retail partners.”

Following significant growth over the past five years, Sweet Karoline has established itself as a premium offering within the blackberry category. To further expand its availability, Berry Fresh has established trial plots in several U.S. growing states. The 2026 Oregon harvest will be the first large-scale national harvest, as the company evaluates future expansion opportunities.

© Berry Fresh

“Expanding Sweet Karoline is the next natural step,” Bhogal noted. “The variety is helping to drive growth in the blackberry category, while also providing more consumers with a consistent, high-quality eating experience.”

With continued investment in premium proprietary varieties and high expectations for the upcoming season, Berry Fresh says it is ready to bring the best of the Oregon harvest to customers and consumers nationwide. The harvest is expected to begin in mid-June, with blueberries Fresh Oregon grapes and Sweet Karoline blackberries available all summer long.