BerryWorld expects a positive campaign for its South African blueberry

South Africa-grown blueberries play a key role within BerryWorld's global varietal strategy, as the Group continues to take important steps towards supplying superior tasting berries all twelve months of the year.

07/09/2021

Season 2021-2022

Founded in 1993, BerryWorld South Africa it has become the largest exporter of blueberries in the country, with growing areas with different cold hours in South Africa and Zimbabwe to ensure an earlier start and a longer season. In fact, this season 2021-22 It was the earliest for BerryWorld in South Africa starting collection for local supply in April.

“We expect a positive campaign with a year-on-year increase in 25% in exports, as we continue working with our base of expert producers to extend our campaign and thus carry best quality blueberries to our customers around the world, ”says Jason Richardson, Managing Director, BerryWorld South Africa

BerryWorld South Africa

The exclusive varieties of quality premium they are at the heart of the company's offering. BerryWorld and its partners have exclusivity in southern Africa to grow Varieties from the award-winning Southern Hemisphere Blueberry Program: Mountain blue, widely known as MBO.

After the success of the first MBO varieties, new second-generation varieties have started to arrive that are going to delight consumers around the world. BerryWorld® Eureka Sunrise™, for example, it was selected by world-renowned breeder Ridley Bell in 2014 for its early fruit ripening period, high yield, and unique flavor. The variety brings together the best qualities of BerryWorld® Eureka ™, among which stands out the large caliber and crunchy texture, having been praised by both distribution chains and consumers.

Blueberry supply

With a bet on the innovation and varietal improvement, BerryWorld South Africa also operates a center for R&D and is in close collaboration with a local nursery, being experts in the entire supply chain, from seed to commercialization. They supply both BerryWorld brand and distributor brand blueberries, which are marketed through major distribution chains in Europe, the Middle East and the Far East, as well as domestically.

BerryWorld continues to build trust in the global blueberry supply with significant volumes grown in South Africa and Zimbabwe and a strong local technical team together with a group of expert growers, who together with the Group's global experience will continue to drive sustainable growth in the soft fruit market.