The international blueberry industry is increasingly dynamic and undergoes significant changes in its protagonists as technology advances, genetics improve and markets increase. What does not undergo changes, but deepens, is the high consumer demand for blueberries in practically all regions of the world.

This great dynamism of the global blueberry industry can be exemplified by the reality of the Moroccan industry, which is getting closer and closer to the leading places on the global blueberry map and consolidating its privileged position in European markets, for what the global industry has set in September on its agenda to visit the country and learn about the reality of this industry that does not stop surprising.

companies and investment
The occasion will be XXVIII International Blueberry Seminar, which will take place in the Conference and Meeting Center halls, in the city of Agadir, on September 13 and 14, and to which renowned international companies related to cultivation have already confirmed their participation, both in inputs and services, technology and machinery, in addition to an important genetic offer of new varieties that will be available to attendees.

Unitec, Maf Roda, Elifab, A&B Lakewood, Pasquini & Bini, Projar, San San, Fiber Dust LLC, Viveros Sunny Ridge, together with Encipharm, IFoods, Ecofos, FD Berries, are some of the companies that will be present at the meeting, those who join the attendees of international companies who are permanently participating in the seminars that Blueberries Consulting carried out in the different producing countries, and also join the businessmen and investors who, called by the prestige of the Moroccan fruit in the market and the great opportunities offered by the country, intend to implement new blueberry production and marketing projects in Morocco , thereby further strengthening the industry in its growth plans.

strategic advantage
The cultivation of blueberries in Morocco has had a great speed of expansion, currently covering a planted area that already exceeds 4.000 hectares and that increases permanently in a range that oscillates between 200 and 400 hectares per year, with new and modern productive projects. Despite being a new industry, foreign investment has skyrocketed the number of hectares of blueberries in the country. Large international companies are attracted by government investment in water infrastructure, tax benefits, trained labor and low cost, in addition to its unbeatable location to export in a few days to the important European market. Added to these advantages is the easy access to an increasingly attractive market, such as the Middle East.

Law
The quality of the Moroccan fruit is exceptional. Many companies have come to Morocco to test modern varieties, with qualities of Jumbo size, greater crispness and good flavor, which would allow the Moroccan industry to extend its production to 52 weeks in the near future.

The campaign is only slightly threatened by competition from the Peruvian production in November and a few weeks in December, and at the end of the season, by Spain and Portugal.

The Moroccan campaign currently starts in November, although projects with new genetics are advancing to extend production to earlier months. His peak of exports begins in mid-December and lasts until June. The presence of Spain affects Morocco mainly in April and May and in the case of Portugal, it does so in May and June.

Spain and Portugal are Morocco's current competitors, although only at the end of the season, but industry strategists envision that Turkey and Egypt will probably be in the future, although Morocco is not very concerned about this threat for two reasons: the first The fact is that the global blueberry industry has almost no commercial windows that favor only one protagonist, so the moments of greatest demand must be shared, and the second is that the quality of the fruit produced and exported by the Moroccan industry It is recognized by the market for its high quality, which is why its position in the market is solid and it grows more every day.