Good outlook as the peak season for organic blueberries arrives in the US.

Naturipe said California weather has been good for its organic blueberry crop, which will start to peak with higher volumes through June, and urged retailers to focus on the segment as conventional production slows in late June. of this month.

The company said that the organic segment continues to grow, due to consumer demand. The organic blueberry spike, which comes primarily from California and Georgia, is well positioned to fill a gap where options will be limited due to a shortage of conventional supplies.

“The weather in California has been stellar, producing excellent quality organic blueberries. Cool nights and warm days keep the harvest going very well,” says Brian Bocock. “What is also exciting is that Naturipe's Rocío variety continues to delight with fantastic firmness and flavor. Our growers have been working hard all year to produce large volumes.”

Naturipe recommends increasing 18oz organic berry packs or clamshells during this peak to take advantage of the additional organic volumes at play. Consumers continue to prefer larger pack sizes, especially those with families.

The Pacific Northwest (including Oregon, Washington and British Columbia) organic blueberry season is a little behind this year due to cooler weather, but should start picking up in mid to late June, providing a great summer selling season in July and early August

As for conventional blueberry production, it will peak between weeks 29 and 32 of this year, both in the Pacific Northwest and Michigan and with good production in New Jersey.

Superfruit volumes in June will also be strong, but generally less volume than in previous years, with late harvests in Georgia and North Carolina affected by earlier frosts in those regions. North Carolina production will peak in early to mid-June, making these berries perfect for post-Memorial Day promotions.

Conventional New Jersey blueberry production is off to a slightly delayed start, due to a cooler spring, and will peak from late June to late July, with availability through early August.

Right now, the New Jersey crop is looking very good and will be key to 4th of July demand. There will be promotable volumes in all package sizes leaving this region during the peak, but prices will be strong due to lower industry volumes and the impact of inflation on all agricultural activities.

In the Pacific Northwest, the blueberry season is also starting later compared to previous seasons due to cooler weather. Naturipe anticipates that production in this area will peak in late July and then begin to taper off in late September, making it a key region for promotions and the late summer season.

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