WATSONVILLE, CA - November 29, 2021 - California Giant Berry Farms BB #: 121061 reports that global grower partners have peak supply volumes of organic and conventional blueberries for the start of the winter season and beyond.

“We began harvesting fruit from Chile that will provide a steady winter supply of high-quality blueberries for export,” said Nader Musleh, executive director of internal business development for California Giant Berry Farms. "Chile's organic volumes are increasing with the release of moth-free areas and conventional varietal changes are producing fruits of exceptional quality."

The strong winter outlook for California Giant Berry Farms' blueberry supply comes at a time when the company is poised to deliver increasingly higher volumes, following the addition of new growers in Chile and expansion of acreage.

Blueberry production in Mexico is expected to increase continuously in the coming months, with the region's growing season currently in its early stages. The region, known for its strong spring harvest, is on track to produce as expected.

“We expect another strong season in central Mexico,” said Rodrigo Aceves, director of Mexico operations at California Giant, “We expect high yields, larger fruit and improved flavor profiles.”

Meanwhile, California's organic production is starting earlier than in previous years, with the first picks scheduled for early December and a gradual increase in volume is expected with peaks in April and May. California Giant's Coastal Organics program is the perfect complement to your import program for year-round supply continuity. The strong volume is eagerly awaited as the supply of blueberries to the United States will avoid the port problems and delays that have been plaguing the industry.

“Overall, we've seen an amazing volume increase year-over-year,” said Markus Duran, California Giant's director of shrub supply. “We come from the largest production year in the history of Peru. It broke its historically high export volume for the third consecutive year. Demand and consumption breaking all-time high is exciting, and we look forward to maintaining the strong momentum through the Chilean season.”

To support the expected influx of blueberries this winter, California Giant will use various consumer engagement opportunities to build brand awareness and drive purchase intent for fresh berries.

Through the industry's shared goal of driving significant increases in blueberry consumption, California Giant continues to fulfill its mission of providing the best berry experience by providing an all-season supply of sustainably grown fresh berries that represent the most high standards of quality, consistency and smiles. .

ABOUT CALIFORNIA GIANT FARMS BERRIES

California Giant Berry Farms started small. Formed by Pajaro Valley's passion for high-quality strawberries and optimal growing conditions, three longtime friends came together with a simple mission in mind: to provide only the best strawberries and to give back to the community that raised them. Nearly 40 years later, California Giant has grown into a global family of people who are passionate about offering the best strawberries, blueberries, raspberries, and blackberries. Quality, consistency, and community inspire the mission and values ​​that continue to sustain us. Because the bigger the smile, the better.