The meeting will continue a technical conversation developed in recent Blueberries Consulting seminars, with central themes for Mexico: varietal replacement, productive consistency, stress management, nutrition, firmness and arrival quality.
The Mexican blueberry industry will reach 2026 with a consolidated position in North America. Its production expansion, the progress of varietal replacement, and proximity to the United States have strengthened [...]
In 2026, Blueberries Consulting will launch a global seminar agenda combining technical and commercial conferences, a high-traffic trade zone with booths and one-on-one meetings, the Agtech Hall featuring nutrition and biostimulation, and hands-on experiences. The tour kicks off in Lima, Peru, and continues through Chile, Mexico, Morocco, China, and two additional locations in Peru (Ica and Trujillo). The goal is to transform knowledge into decisions and decisions into results.
The Chilean multinational, a global leader in blueberries and berries, closed September 2025 with accounting losses associated with asset impairment of more than US$80 million, while adjusting its agricultural footprint, closing operations in Mexico and accelerating varietal replacement in Peru and China to strengthen its long-term competitiveness.
Aneberries presented its outlook for the 2025-2026 season with a combination of expanded acreage, accelerated varietal replacement, and a clear objective: to strengthen its position in the United States, while closely monitoring competition from other origins and the opportunities opening up in Asian and European markets.
