News

More supply, more demands: Cort Brazelton analyzes the new blueberry scenario at Fruit Attraction 2026
In presenting the key findings of the IBO Global Blueberry Report 2026, Cort Brazelton, co-owner and board member of Fall Creek, highlighted the industry's ability to absorb strong supply growth over the past decade. Another million tons could be added by 2030 or in the years following, but sustaining this expansion will require increased productivity, improved economic performance, and quality that continues to stimulate consumption.

By: Natalia Rubio Iversen

Mountain Blue strengthens its international presence with three new regional managers
Rodrigo Cilloniz, Zhengyi (Bee) Lin and Craig Fulton will work closely with licensees and partner nurseries in Mountain Blue's main international markets.
Peruvian blueberries: Euroandes plans to extend the window and compete with European production
María Alejandra Arangurí argues that Peru still has room to extend its export season into February, March, and April, and, at a later stage, compete in the market during the months when Europe has its own production. Varietal innovation and production learning would be part of that progress.

By: Martin Carrillo

Ica and Piura lead the growth of Peruvian blueberry production in August
National production reached 58,731 tons, a year-on-year increase of 29,8%. Both regions registered increases exceeding 160%, while five departments accounted for 81,6% of national production.

By: Alejandro Yoshioka

Long-distance blueberries: quality doesn't end at harvest
César Elías and Ruy Barbosa, from North Bay Produce; Ernesto Pino, from Fall Creek; and Enrique Harten, from Agualima, address the same challenge from different links in the chain: preserving for weeks the condition of a fruit that still has to go through storage, transport and marketing before reaching the consumer.

By: Natalia Rubio Iversen

North Bay Produce: Genetics, productivity, and condition raise the bar in the blueberry business
Varietal replacement is progressing with a greater demand: combining productivity, quality and shelf life in fruits capable of maintaining condition and responding to markets with increasingly specific requirements.

By: Martin Carrillo

AgroBerries celebrates 30 years of growth: from Chile to global markets
"From local roots to a global reach" was the theme of the celebration of AgroBerries' 30th anniversary, which took place on Monday, October 5th in Madrid.
Fruitist: How the jumbo blueberry boosted a brand valued at over US$1.000 billion
Fruitist uses artificial intelligence to deliver something that remains consistently hard to find for both kids and adults: a big, firm, crisp, and sweet blueberry.
The rapprochement between London and Brussels could make Moroccan blueberries more expensive.
Morocco has become the UK's main supplier of blueberries, exporting nearly 19.000 tons in a single season. The British sector fears that the future sanitary agreement with the European Union will impose more certifications, inspections, and higher costs on fruit from third countries.
Naturipe chooses Berry and Bright to highlight berries during the Christmas holidays
The proposal will be available between mid-November and the end of December, with formats for blueberries, blackberries and raspberries, and seeks to reinforce the visibility of the category in retail during one of the busiest periods of the year.

By: Natalia Rubio Iversen