The company is strengthening its executive team with new roles focused on supporting the international expansion of its business model and strengthening financial and corporate planning on a global scale.
The industry warns that the increased fragility of the international scenario, along with rising costs and pressure on markets, poses new challenges for Chilean fruit, including blueberries, at a stage that demands more flexibility and differentiation.
The update brings together six publications focusing on technical and productive decisions for blueberries, from pollination and sensory attributes to nutrition, mechanical resistance of the fruit, a global research overview and an economic analysis for organic management of Drosophila suzukii.
With Ica increasing its share of Peruvian blueberry exports, the Blueberry Convention Special Edition Paracas 2026 will bring together key players to analyze what this growth demands in terms of profitability, operations, logistics, and competitiveness.
At the XL International Blueberries Chile 2026 Seminar, Rodrigo Ferreyra addressed how irrigation uniformity, leaching and root zone conditions are redefining water management in substrate-grown blueberries, a technical focus that he will continue to develop at the Blueberry Convention Paracas 2026 with the talk “Precision Water Management in Blueberries”.
With Ica gaining prominence in the expansion of Peruvian blueberries, Paracas 2026 will focus on decisions that directly impact the field today: efficiency, water, salinity, nutrition, physiology, and strategies to safeguard productivity.
Blueberry cultivation is already an expanding and increasingly interdisciplinary scientific field. A bibliometric analysis in Scopus (1987–2025) reviewed 474 documents and showed a peak in publications in 2024, outlining the main thematic lines that are currently shaping research.
The company is making progress in Paksong with new hectares of planting and a projection of 200 hectares by 2028, in a bid to strengthen its presence in Laos and get closer to markets such as China and Southeast Asia.
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