The close of week 51 confirms a more competitive and sophisticated blueberry market: Peru consolidates its dominance with growth and diversification, Chile returns to historical levels, and Mexico begins a campaign that will set the price floor for the first quarter.
India and Saudi Arabia are emerging as dynamic destinations for blueberries within the "other destinations" category. Although they still handle smaller volumes than the major markets, their growth rate and the characteristics of their demand make them key markets for firm fruit programs with long post-harvest life and differentiated value propositions.
In the midst of the Chilean harvest season, Greenvic is reinforcing its diversification and varietal renewal strategy to meet the demands of increasingly competitive markets. For blueberries, South Korea stands out due to strong demand and a focus on quality, while for table grapes, the company is adjusting its destinations and sales windows in response to a more competitive landscape.
Imports of frozen fruit grew 4% in the first 11 months of the year and could break records for the second year in a row. The rising cost of fresh fruit is accelerating the shift towards frozen formats, with blueberries, mangoes, and raspberries leading the way.
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