“The consumption of fresh products worldwide doubles. Floral consumption triples," said Burns. 

IFPA is the largest organization of its kind and is dedicated to supporting the fresh and floral production industry, being experts in the regulation of agricultural waters, providing guidance on import and export regulations to its partners, promoting the development of research through the Center for Produce Safety, and creating a food Codex. 

In her presentation, Cathy Burns was optimistic about the scenario in which the industry finds itself, highlighting its importance for world well-being. The director compares the commercial interest raised by the industry with that enjoyed by Tesla, a company dedicated to the production of automobiles and other electrical and sustainable products. Economic interest in fresh food production will be matched by investment driven by concerns about climate change.

"The raw-based diet is elevated," Burns said before delving into the confidence that exists in the safety of fresh foods. In the United States, surveys show that consumers have no concerns about their safety or health when eating raw foods. 

Burns, an experienced professional with an extensive career in fresh food production and grocery stores, in addition to being the recipient of multiple awards for her contribution to the sector, highlighted the importance of maintaining and complying with international regulations on food safety, to protect the reputation of the industry.

In addition to consumer safety regarding the consumption of fresh foods, the spread of information on the benefits of consuming vegetables and concerns about climate change have encouraged plant-based diets, making the industry a good investment. 

"(the consumption of vegetables) stops 80% of preventable chronic diseases," he reports in his presentation.

The Global Produce and Floral Show will take place between October 27 and 29 in the city of Orlando, Florida, USA.