China: Frozen cranberry wants to enter overseas markets
"We are an international and modern agricultural company located in the city of Lianyungang, Jiangsu province, and we own a blueberry plantation with a total area of 2.428 hectares in an ecological production zone located at 34,5 degrees of latitude. We also work with local farmers who, together, have 4.047 hectares, some 300 of which under greenhouses. We also have a packaging plant of 10.000 square metersexplains Lei Gao of Jiangsu Wotian Holdings Group Ltd.
The warehouse of Jiangsu Wotian Holdings Group Ltd.
"Our blueberries fresh (65%), frozen (30%) and in juice form (5%) are sold under our Blue Baby brand. 80% of the products are sold through traditional channels to wholesale markets and supermarkets in first- and second-tier cities such as Beijing Wumei, Beijing Hualian, Chongqing Yonghui and Shenzhen Baiguoyuan, and the remaining 20% on e-commerce platforms as Daily Youxian".
"In recent years, Wotian Group has achieved a stable market share thanks to a positive brand image and quality products. At present, we can export a total of 500 to 1.000 tons of frozen blueberries. To make better use of our production resources, we hope to expand our business to overseas markets, while constantly growing in the domestic market. As part of our overseas expansion project, we will start importing Chilean blueberries starting in July. In addition, we are looking for partners overseas to help us export our products to Western countries, such as frozen blueberries, concentrated juice, beverages, anthocyanins and blueberry-based food supplements. We hope to bring the good taste of our Chinese products to overseas consumers".
Source: freshplaza.es
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