Various types of fruit have recently started to enter the Chinese market in large volumes with rising temperatures for the second time. Blueberries are one of those fruits that merchants keep an eye on. The new harvest has just arrived on the market and consumer demand grows with each passing day. The market prospects are very good.

Hao Bo, from Honghe The yield per hectare is more or less the same as last year. However, the total production volume has increased because the area dedicated to plantation has expanded.

«The overall quality of the product is very good this year. Some plantations have suffered snowfall at the beginning of the year, but with very limited effects overall. Yunnan blueberries enjoy a very competitive position in the Chinese market. Blueberries from other producing areas, such as Shandong, do not taste as good as those from Yunnan. This is because Yunnan is closer to the equator, so the UV levels of radiation are higher. In addition, weather conditions favor the growth of blueberries. "Yunnan fruits ripen earlier than those from other areas, which gives them a competitive advantage as they reach the market earlier than other blueberries."

“The overall volume of demand is incredibly high right now. Market demand exceeds supply. The same does not happen with other fruits. The price of blueberries is still quite reasonable, but this will undoubtedly change when blueberries begin to hit the market in large volumes. However, we do not believe that the price will become a problem. The only possible problem is the capacity of the market to absorb the volume of production. At this time, although the global economy is in decline, the demand from the domestic market is enough for the market to remain stable. The price of blueberries always drops this time of year. "It is a regular pattern, as the market responds to changes in the volume of supply."

«This year, for the first time since we founded the company, we sell our blueberries under our own brand. Creating an excellent and reliable brand is essential to cultivating trust between the producer and the consumer. And it's as true in the Chinese market as any other. It is important to get consumers to repeat the purchase of our blueberries. Therefore, we are very careful in the selection of fruits. We only sell the highest quality, because it is the only way to gain brand recognition among consumers.