At the close of week 34 of the 2025/26 campaign, Peru exported 48,023 tons of fresh blueberries, representing a 130% increase compared to the previous season. This sustained pace of shipments places the country in a prime position to easily exceed initial projections and consolidate its global leadership.

The growth is marked by a shift in the international destination map. The United States remains the main recipient, accounting for 35% of the total, but the greatest boost came from China (up 219%) and Europe (up 190%), which together now account for almost half of shipments. The United Kingdom also saw significant growth (up 104%).

This market repositioning reflects the sector's commercial diversification strategy, which seeks to reduce dependence on North America and open up new opportunities in Asia and Europe. This trend is supported by investments in post-harvest, maritime logistics, and air transport, which have performed better this season than in previous years.

In terms of production, La Libertad and Lambayeque accounted for over 75% of shipments, confirming their leadership in the Peruvian agroindustry. At the varietal level, Sekoya Pop leads with 23% share, followed by Biloxi and Rocío, demonstrating the growing commitment to genetic materials adapted to different markets and demands.

Sustainability

A key aspect of this campaign has been the rise of organic blueberries, with a 152% growth compared to the previous season. This result reflects not only the growing international demand for sustainable and environmentally certified foods, but also the Peruvian sector's ability to respond to higher-value niches, positioning the country as a supplier of premium fruit in the global market.

Genetics

Varietal diversification also marks a strategic shift. The importance of Sekoya Pop, with 23% of the exported volume, confirms the country's adaptation to new commercial demands, particularly in terms of firmness, flavor, and post-harvest shelf life. This variety is joined by Biloxi, Rocío, and Ventura, which together demonstrate how the country is committed to a broader genetic portfolio, capable of sustaining competitiveness and opening up opportunities in various international markets.