Great growth, diversification, innovation, product quality, international recognition and privileged positioning in the market are attributes associated with Berries Paradise, a Mexican company belonging to the blueberry industry and berries in general, based in Guadalajara, region of Jalisco.

His vision of the industry, his history and his experience and some “secrets” to achieve success will be covered in depth by Roberto SamanoCEO Berries Paradise, in the next Blueberry Arena by Macfrut 2024 which will take place between May 8 and 10 in the town of Rimini, Italy.

Efficiency and innovation

On the other hand, efficiency in handling blueberries under extreme conditions, permanent innovation, and the consistency and quality of its fruit are attributes linked to the company. Family Farms Peru, based in the California desert in the town of Paracas, on the Peruvian coast.

John Paul Bentin, founding partner and agricultural manager of the successful Peruvian company, will be the one to share with those attending the Blueberry Arena at Macfrut 2024 the details and keys that explain the rapid success of this Peruvian company in the blueberry industry and global market.

Applicable keys

Both executives have successfully led each of their respective projects and have vast experience in planning and management in the blueberry industry and the international fruit market, which is why it will be very relevant for those attending the meeting in Rimini who Both leaders share the main keys to their achievements in their presentations and also participate in a conversation panel, to delve deeper into each of the factors that can be applied in other experiences with similar results.

The Blueberry Arena program is very attractive, since on the same day the testimony of the Portuguese industry will be present, with the presentation “Analysis and projections of the Portuguese blueberry industry”, presented by the researcher Pedro Bras de Oliveira, the National Institute of Agrarian and Veterinary Research of Portugal.

European market

This first day closes with a review of the wide and varied market for new plant genetics for blueberry production, with the presentation “Conditions of the European market: the importance of genetics”, a topic developed by Hans Liekens, Value Chain & Retail Manager at Sekoya Blueberries.

The second day will delve into technological tools, characterization of substrates and recommendations for their use in berries, and technical and agronomic aspects of management in modern blueberry production, in which different industry specialists will participate. We will continue to report on this day and its specific presentations, in addition to other aspects of the meeting, in subsequent publications.