The award-winning company employs more than 17.000 people

With operations in Peru, Mexico and Morocco, Agrovision Corp. seeks to achieve a year-round supply of blueberries

About ten years ago and in a very short time, the landscape around Mórrope and Olmos, towns in the Peruvian province of Lambayeque, went through a total metamorphosis, changing its arid desert lands for extensive fields that brim with life, not only for the lush crops of blueberries, avocados and grapes, but also for the daily arrival of thousands of people who are dedicated to caring for and harvesting the excellent quality fruits, bringing home a decent salary. And with this, a second metamorphosis occurs: the transformation of the lives of these workers and, therefore, of the communities in which they live.

In 2022, Agrovision Corp., whose berry cultivated area reached 2.800 hectares between Peru, Mexico and Morocco, achieved a turnover of $210 M, created 17.606 formal jobs in Peru and Mexico, invested more than $200.000 in local communities and planted 119.000 trees in the Arena Verde Forest Reserve in Mórrope.

The change has been made possible by the visionary courage of several agricultural companies, including Agrovision Perú and Arena Verde, subsidiaries of Agrovision Corp., a corporation of American origin and one of the largest berry producers in the world, which seeks to redefine the agriculture industry with the purpose of transforming lands and lives

Agrovision Peru blueberries are grown in the desert of northern Peru.

From biofuel production to blueberry cultivation

"A little over a decade ago, we rented about 12.000 hectares in the deserts of Mórrope with the idea of ​​developing a project for the production of ethanol based on sugar cane," comments Eduardo Aza, head of Sustainability and Corporate Affairs at Agrovision Perú. «One of the biggest challenges, however, at that time, was to prove that there was enough water in the underground aquifer. We invested large amounts of money in studies and prospecting, led by perhaps the best geological engineer in our country, Mr. Arce. "We were pioneers in agricultural projects in this area of ​​Peru and we managed to demonstrate that there was an aquifer with potential beneath the desert lands of the Lambayeque region."

Due to the reduction in biofuel prices in those years, Agrovision Perú changed its mind, replacing the ethanol project with a fruit and vegetable project, attracted by the economic advantages of growing blueberries. «We began as pioneers here in Olmos with the installation of a blueberry crop on an area of ​​about 1.000 hectares, at that time with the Biloxi and Ventura varieties. Almost immediately, we began exporting the fruit to China, Europe and the US,” explains Eduardo.

Quality control before harvesting blueberries.

Quality control of grapes grown in the Olmos district.

«Currently, in the area of ​​influence of the Olmos Irrigation Project, we hire around 60.000 people among the different agricultural companies with active operations in this area. About 600 transport vehicles enter this irrigation project every day. Last season, Agrovision Perú employed nearly 15.000 people, mainly from the area. Furthermore, during the pandemic, when the agricultural sector became especially relevant in the issue of labor hiring, people who lost their jobs came from various parts of Peru to the Olmos Project. And although last season many producing companies were not able to maintain the usual level of employment due to the smaller amount of fruit harvested, in our case, having changed two years ago to blueberry varieties more adapted to climate change, among which those of the Sekoya program, we were able to continue creating jobs,” says Eduardo Aza.

Freshly harvested blueberries arrive at the packing warehouse.

«Our objective is to supply the markets during all months of the year»

In 2022, the company producing berries sent more than 2.500 containers to international markets, 40% to China and the rest to Europe and the US. «Our goal is to supply the markets during all months of the year. This year we are going to achieve it, thanks to our commercial platforms in several destination markets, established in the cities of London, Holland, Shanghai, Los Angeles and Philadelphia; and to the diversification of agricultural operations towards other origins, especially Mexico and Morocco, but also China, India and Romania.

Quality control of blueberries in the packing warehouse.

In the Mexican state of Jalisco, Agrovision has been growing blueberries, raspberries and blackberries for two years on an area of ​​more than 300 hectares for export by road to the United States. In Morocco, the company has 250 hectares with blueberry and raspberry crops in the Souss-Massa region. Although Peru is also looking for arable land in other regions, with the aim of reducing the risks that may arise with climate change. "Attracted by our focus on social and environmental sustainability issues, several Peruvian and European banks and investment groups grant us financing funds for these agricultural projects in Peru and overseas countries," says Eduardo Aza.

Calibration of blueberries.

Medical care for workers

In addition to creating jobs, which continues to be the most powerful method to ensure the economic development of an area and increase the quality of life of its inhabitants, the company that produces and exports berries does additional social work, providing medical care to its workers, also to those who live in the most remote towns, through the development of community medical days and a medical ambulance service in Mórrope where the operating expenses of the medical assistance service are covered. health. “Thinking about people and communities is in the DNA of the founders and shareholders of Agrovision Corp,” adds the head of Sustainability and Corporate Affairs.

The blueberries are weighed and packed in clamshell containers.

"With regard to the environment, we have been developing an initiative to reforest a coastal forest on an area of ​​approximately 2.000 hectares in Mórrope, whose trees had been cut down in the past by illegal charcoal producers who destroyed this ecosystem," he explains. Eduardo Aza, who adds that this sustainability initiative has been awarded the most important national awards: the Antonio Brack Egg National Environmental Award, that of the Association of Agrarian Guilds (AGAP) and the Green Latin America Awards for its positive impact on biodiversity. of protected species of flora and fauna.

The weight of the packaging is checked for the last time.

Likewise, Arena Verde is a carbon neutral company, which is dedicated to the organic cultivation of grapes and blueberries, in a first phase on an area of ​​approximately 150 hectares. «The name of this company, Arena Verde, refers to the fact that, in the north of Peru, thanks to the rains brought by the El Niño phenomenon and the irrigation of the agricultural operations of several companies, the yellow of the desert sand becomes "It has turned green because of the color of the plants."

Agrovision Corp. seeks to have a positive impact on the biodiversity of protected species of flora and fauna.

Annual sustainability reports

In the same way, in each country where it begins agricultural projects, Agrovison Corp. tries to implement its own sustainability model, with the objective of mitigating climate change, increasing biodiversity and improving the level and quality of life of people, of agreement with Eduardo Aza, who refers in this sense to the sustainability reports that the company publishes each year with specific data on the progress made in this matter and which can be seen on the corporate website.

Agrovision Corp. develops a reforestation initiative in a coastal forest.

Agrovision Corp. is a high-growth agro-exporter with a strong portfolio of new varieties of blueberries, raspberries and blackberries, with operations in Peru, Mexico and Morocco to supply global customers year-round with fresh, reliable quality. The quality of the products and good labor, social and environmental practices is supported by certifications such as GlobalG.AP, GRASP, SPRING, SMETA, AWS, EFI, USDA Organic and BRC, among others. In 2022, the company, whose cultivated area of berries reached 2.800 hectares between Peru, Mexico and Morocco, achieved a turnover of $210 million, created 17.606 formal jobs in Peru and Mexico, invested more than $200.000 in local communities and planted 119.000 trees in the Forest Reserve of Green Sand in Mórrope.

Each circle represents a new tree in the reforestation project.


Agrovision Perú promotes the education of its workers' children.

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