With a complete analysis of the perspectives and projections of the Latin American blueberry, the International Blueberry Month begins

In this virtuous reality, of permanent and continuous increase in supply and demand, Betina Ernst will face the Latin American reality in a context of strong competition between suppliers, but at the same time of great opportunities.

On Tuesday, August 16, starting at 10 am (Chilean time), the presentations of the International Blueberry Month in its 3rd version, corresponding to 2022. All those interested can connect to the virtual activity from anywhere in the world and it will be held every following Tuesday and Thursday during the month of August.

The agricultural engineer Betina Ernst, director of the international company Top Info Marketing SA, will be in charge of opening the conferences with the presentation: "Perspectives and projections of the Latin American blueberry", a topic on which she is a recognized specialist and permanent researcher.

Common challenges

The current framework is that of an industry crossed by the health crisis and the new protocols that have emerged from it; required in parallel by the universal demand for higher product quality; and pressured to urgently adapt to the standards of sustainability of the productive activity and safety of the product, among other challenges that have become more universal than ever, so that overcoming them is a necessarily collaborative task between the various industries.

virtuous reality

A few years ago, in the text of her authorship: "The blueberry is globalized and faces new challenges", Betina Ernst, starting from the basis that the blueberry is the most successful fruit in recent years, stated that "the blueberry as local and seasonal product went down in history a long time ago. In just a few years, this fruit has become global, as few other products have," based on the extensive map that blueberry cultivation has reached, from the equator to the extreme north and south of the continents, encompassing in its path to the vast majority of fruit-growing countries.

In this virtuous reality, of permanent and continuous increase in supply and demand, Betina will face the Latin American reality in a context of strong competition between suppliers, but at the same time of great opportunities.

Unknowns to clear...

Betina Ernst asks herself many questions for her numerous investigations and varied publications, which will surely address some of her answers in the context of her participation in the International Blueberry Month.

For example, in this scenario of rapid blueberry expansion, Betina has listed some past unknowns such as:

  • Will there be enough market for the large production expected?
  • How will the different countries be located in the bidder's concert?
  • What will happen to prices, will they continue to fall, complicating profitability?
  • Will a sufficiently sustainable production be achieved that meets the demands of future generations?

In the context of the high demands of the modern consumer, Betina wondered "if the production and marketing of blueberries will be able to meet them to ensure future success or if it will be a shooting star that will disappear again."

These are questions that are important to everyone and that can now moderately face a convincing answer from the specialist, which is why Betina Ernst's participation in the International Blueberry Month 2022 is emerging as of great impact and conversational interest, since it will face the reality of the blueberry industry in the Latin American region in depth and in detail, with the abundance of data and information that characterize it, and incidentally, in the round of questions you will be able to tackle with the same propriety and height other common topics that are of interest to all the players in the blueberry industry.

Source
Martin Carrillo O.- Blueberries Consulting

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