In the current campaign, Peru is consolidating its position in the global blueberry market, with production exceeding last year's volume by 25%, according to reports from Consalo Family Farms, a U.S. company dedicated to the import and distribution of fresh fruit. Although the company reports that the 2024-2025 season started late, it emphasized that it managed to achieve record levels in the field, consolidating the country as a leader in global supply.

However, it clarified that the recovery is far from uniform. The US company warns that irregular supply between producing regions within the country, coupled with logistical and port issues, is affecting supply consistency, especially in its key market: the US. In some cases, weekly availability has been restricted, despite the high overall volume.

The disparity is due, in part, to the uneven response of the different varieties and genetic materials used during the harvest. Some areas recorded good quality and size, while others experienced uneven fruit set.

"The new varieties and genetics didn't perform as expected during the harvest, so the season is progressing slowly.", said Sarah Consalo, chief financial officer and head of global partnerships for Consalo Family Farms, to Fresh Plaza.

Expand IconConsalo says global blueberry production has increased overall, but a combination of weather events and high logistics costs is affecting prices and supply consistency in different regions.

Consalo says global blueberry production has increased overall, but a combination of weather events and high logistics costs is affecting prices and supply consistency in different regions.

Consalo says global blueberry production has increased overall, but a combination of weather events and high logistics costs is affecting prices and supply consistency in different regions. © gestion.pe

Strong supply of Peruvian blueberries impacts prices and challenges logistics.

The erratic behavior of Peruvian blueberry supplies has reportedly impacted prices, which have softened compared to last year and even a few weeks ago, reflecting the volumes from Peru and the lower market absorption.

“While demand remains stable, the market is adjusting to the abundance of fruit and longer transit times, which continue to influence weekly price trends.”, explained Consalo.

In the coming weeks, the executive expects the blueberry market to remain under some pressure, as the arrival of Peruvian produce continues to increase. “Supply is temporarily limited due to port delays, but arrivals are projected to rebound significantly in early November as shipments reach the U.S. market.”He said.

“The Chilean season is also gaining momentum, while the intentionally delayed Mexican season is just beginning to add light volumes to overall availability.”, Anadio.

Although global demand for blueberries continues to grow, its pace of expansion could moderate in the short term as the market absorbs the increased volumes from Peru. Retail demand remains active, driven by interest in healthy products, but the pace of consumption has not fully matched the increase in supply.

“As logistics improve and prices stabilize, demand should normalize through early 2026. Long-term fundamentals remain positive, with the category firmly established as a year-round staple and continued promotions helping to sustain consumption in key markets.”Pointed.