Coop Norway y BerryWorld They launched a limited-edition Halloween pack of blueberries that offers families a fun and healthy alternative to traditional sweets.

According to Norwegian Institute of Public Health (NIPH), near one in six A high percentage of Norwegian children between the ages of 8 and 15 are overweight or obese. Data from 2020–2022 also show that only 23% of secondary school students consume fruit or berries daily. To reverse this trend, the NIPH is focusing its efforts on the early grades, promoting healthy habits from a young age and reducing the risk of obesity later in life.

In line with that objective, Coop Norway y BerryWorld They seek to make healthy food appealing. “The special Halloween package includes a snack container, Ideal for filling with berries and packing in a lunchbox. To add creativity and a seasonal touch, incorporate themed stickers so that children can decorate their packaging and create their own 'berry-loving monster'“,” BerryWorld noted.

“We are proud to launch this initiative,” he stated. A Haug, Fruit and Vegetable Assortment Manager at Coop Norway. “We are already deeply committed to helping Norway eat healthier by boosting fruit and vegetable consumption. This Halloween pack is a fun and meaningful extension of that mission. And it’s not just for Halloween: the container is dishwasher-safe and designed for everyday use, so it serves as a simple and practical reminder for parents to include berries or fresh fruit in lunchboxes.”

For its part, Johan de Witte, CEO BerryWorld Netherlands, highlighted: “We are thrilled to bring this initiative to life together with Coop Norway. During the Halloween period, we have access to top blueberry genetics —like the Mountain Blue programs—, so we can not only attract new consumers with a fun proposition, but also build loyalty by offering excellent flavor in every pack.”