Cort Brazelton and the projections ahead for the blueberry industry

A market of quality rather than quantity, better flavor, firmness or post-harvest life, among others. An industry that has needed to adapt and markets that will have to reform to continue.

South Africa is one of the countries that is currently gaining strength in the blueberry industry. And it is that this fruit, since its commercialization in different countries began practically 100 years ago, compared to other foods has advanced by leaps and bounds.

The markets faced by producers and farmers have increased, which has led to the demand for a better quality product increasing as well. Vigor, size, firmness and good taste in terms of quality, add to the demands of consumers so that the production processes are in accordance with good labor practices and are friendly to the environment.

Cort Brazelton, CO-CEO of Fall Creek, stated in one of the talks given to Blueberries Consulting about the projections for the blueberry industry, which has been thanks to the media and studies that have come to light, that the market of this superfood is growing. “Blueberry consumption is going to increase and it is already doing so. We will have new consumers ”, he stressed.

“Regions that are going to rearm, like Chile or the US that have been in for a long time, have to change for future competition. We have new entrants, China, new sectors from Africa that are investing and raising the bar on expectations, annual production, etc. " Brazelton added.

Cort Brazelton will be present at the 2nd version of the International Blueberry Month 2021 next August, where it will be inaugurating the first day of the online event that will bring together international experts from the blueberry industry. The Fall Creek CO-CEO will be speaking about "Update on global trends in the blueberry industry" on Tuesday, August 3, together with three other rapporteurs from Argentina, South Africa and Morocco.

Consequences of the covid

The pandemic came to rethink an industry noted for its need for immediacy. With the arrival of the covid, there was a big problem in the food delivery chain, causing many products not to reach the different markets on time. It generated a large stagnant supply versus a large demand. However, the industry has managed to overcome such challenges and today more and more countries market these superfoods, which have proven to be important players in studies related to memory, sight, are high in nutritional power and rich in fiber and antioxidants.

International Blueberry Month 2021

The international event of Blueberries Consulting, the International Blueberry Month 2021, brings news in its new edition. New faces, new topics and new speakers from South Africa, Morocco, Chile, Mexico, Spain, Germany and the United States, where training related to genetics and varieties, innovation, commercial talks, postharvest, pollination and analysis of the industries will be offered. different countries, among some of the topics.

To purchase your ticket to the event, click on the following button:

Source
Maria Jesus Frascaroli - Blueberries Consulting

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