Fall Creek Farm & Nursery, Inc. announced a series of leadership transitions designed to drive the company’s next phase of growth and innovation.

Effective immediately, Cort Brazelton will serve as interim president and CEO. The Company’s Board of Directors has initiated a search for a new CEO to lead the Company into the future. Following the appointment of a new CEO, Brazelton will transition to a strategic role on the Board, focusing on his responsibilities as an engaged shareholder.

As part of the leadership transition, Kevin Murphy, a longtime board member and former CEO of Driscoll's, will assume the role of Executive Chairman of the Board on January 15, 2025. Murphy will provide strategic guidance as Fall Creek continues to strengthen its global presence and pursue its growth objectives under the continued ownership and management of the Brazelton/Aust family.

Meanwhile, Amelie Aust, who is stepping down as Executive Chairman, will continue her active involvement as a board member and shareholder, working with Brazelton to shape the company’s future.

Oscar Verges, who served as co-CEO since 2020 and joined Fall Creek as COO in 2016, will be stepping down from his role. Verges has been instrumental in driving the company’s growth, global market expansion, and regionalization of leadership to better serve local and international clients.

From left to right: Cort Brazelton and Kevin Murphy

“I have been a Fall Creek customer and board member for over a decade and could not be more excited about the company’s potential,” Murphy said. “This is a new chapter in the growth of the business and the industry, and I look forward to helping the family and the company through this next stage.”

“As a family, we are deeply committed to long-term success,” said Brazelton, Interim President and CEO. “Amelie and I are thrilled to welcome Kevin to this leadership role and are confident that his experience and vision will help us achieve our ambitious goals.”