The trade mission of Moroccan fruits and vegetables to Singapore concluded successfully today, with several shipments of premium Moroccan products already prepared for customers in Asia.

On April 22, the first preliminary agreements were signed in Singapore for the supply of blueberries, cherry tomatoes, the renowned Moroccan Nadrocot mandarins, and melons from Morocco. More agreements are expected soon, as Moroccan companies contact buyers, but several shipments are already being prepared. These rapid results are the result of six months of dedication by the team at the FAO, our international consultants and FoodEx from Morocco, declared Andriy Yarmak, project manager and economist at the FAO Investment Centre.

Morocco sets its sights on Southeast Asia with sustainable, high-quality products.

In response to the growing global demand for safe, high-quality, and sustainably grown fruits and vegetables, Morocco is strategically positioning itself as a trusted supplier to Southeast Asia, where countries like Singapore share the same values. The Moroccan Fruit and Vegetable Trade Mission to Singapore and Malaysia represents an important step in this direction.

Organized by the Food and Agriculture Organization of the United Nations (FAO) and European Bank for Reconstruction and Development (EBRD) In collaboration with FoodEx , Morocco's national food export promotion agency, the mission seeks to strengthen trade ties and promote sustainable partnerships in the region.

Six of Morocco's leading exporters held B2B meetings with the top 12 Singaporean importers of fresh produce. The next round of meetings is scheduled for April 24 in Kuala Lumpur, Malaysia.

" Face-to-face meetings have real value, especially when looking to build long-term, sustainable partnerships. "Says Nandi Odendal , Sales and Marketing Specialist at Crownfruit PTE, a leading importer of fresh produce headquartered in Singapore with representative offices in Thailand and Malaysia.

The participating Moroccan exporters were carefully selected and vetted, provided with detailed information on the local market, and received two training sessions on market, trade, and business culture to ensure the success of the meetings. The team also selected 12 of Singapore's leading fresh produce buyers and developed a structured format for B2B meetings.

" It seems this was the perfect combination ", he claimed Yevhen Kuzin , Horticulture Market Analyst at the FAO Investment Centre. Moroccan exporters and Singaporean importers share similar values: commitment to quality, a diverse and unique product offering, and sustainability. ".

Organizers confirmed that the response from importers was very positive and they are excited to increase the number of buyers of Moroccan berries and mandarins, as well as to make direct agreements to supply cherry tomatoes and possibly melons and avocados from Morocco to Singapore and other countries in the region.

« I am very pleased with the quality of today's discussions. Our preparation efforts for this mission have paid off. ", he said. Idriss El Honsali, from FoodEx Morocco.

Morocco's momentum in the global fresh produce market

During the event, Andriy Yarmak presented Morocco's impressive performance and export potential in the fresh produce sector, supported by recent data:

• A focus on quality and sustainability has been confirmed by many years of successful exports to demanding destinations such as the EU, Canada, the US, and, most recently, Japan.
• One of the top three fastest-growing exporters of fresh produce globally
• World leader in cherry tomato exports and the second largest net exporter of fresh tomatoes overall.
• One of the world's leading exporters of premium mandarins
• The third largest exporter of fresh blueberries and already one of the three largest suppliers of these berries to Singapore and Malaysia.
• Supplier of easy-to-peel fruits adapted to the season: ideal for Lunar New Year markets
• Broad portfolio of high-value products

A strategic step towards sustainable trade

This trade mission goes beyond B2B meetings: it reflects a long-term vision for resilient food trade, sustainable supply chains, and diversified sourcing in Southeast Asia. As Moroccan products begin to appear more frequently in supermarkets in Singapore and Malaysia, the mission marks a crucial milestone in building a more connected, sustainable, and secure regional food system.