Before defining volumes and destinations, it's advisable to start with a clear understanding of the market. Understanding what's changing and what the buyer is looking for helps to compete strategically and inform decisions for the next campaign. blueberry.

To that end, the International Blueberries Seminar Lima 2026 It will open its commercial block with the conference “Trade Flows and Consumer Habits” and with the panel “Radiography of the Market of blueberry”, two instances designed to provide context and useful signals from the start of the day.

The event will take place on Wednesday, March 11. The session will begin with a presentation by Gonzalo Salinas, Senior FAR Analyst at Rabobank, who will present “Trade Flows and Consumer Habits: A Macro Analysis of the Industry.” blueberry".

Later, the trade session will continue with the panel “Blueberry Market Snapshot,” a discussion focused on identifying trends and transforming them into decision-making criteria for the upcoming season. Participants will include Miguel Bentín (Proarándanos), Juan José Gall'Lino (Agrovision), Daniel Bustamante (Agrícola Cerro Prieto), Federico Maggio Capelli (Camposol), and Gustavo Salinas (Hortifrut), who will examine how the competitive landscape is reshaping and what indicators to watch for in different markets and distribution channels.

This sequence is designed for commercial managers, exporters, and logistics and supply chain teams seeking to align demand reading with planning and execution.

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The consumer and the destinations provide the context for deciding

The trade bloc will open with a look at trade flows and the behavior of those who ultimately buy the blueberryGonzalo Salinas's conference will provide a valuable framework for interpreting the campaign: opportunities are built from the way target markets move and demand evolves.

From this perspective, attendees will be able to identify why certain markets gain relevance, what aspects the buyer values, and how these expectations influence the shipping and distribution strategy. blueberryThis context allows for a clearer approach to subsequent decisions regarding pricing, logistics, and positioning, with a more complete understanding of the situation.

Signs that will allow for strategic competition in 2026

During the sessions, trends that are driving changes in the business will be reviewed. blueberryThe discussion will address how the main destinations are evolving and how these dynamics create opportunities to adjust priorities, diversify, or strengthen the commercial approach based on demand signals.

Attention will also be paid to what the buyer values. In addition to the fruit itself, the market recognizes consistency, reliability, and a level of service that now makes a difference at the destination. Understanding this logic allows us to anticipate what is rewarded and what conditions help sustain value throughout the season.

Another key focus will be window movement. Analyzing how calendars shift and what that means for origin-based positioning will allow us to identify key moments and arrival opportunities. At the same time, we will review the reconfiguration of the global map of blueberry to identify where space is opening up and where competition is intensifying, in order to strengthen commercial anticipation.

Taken together, these signals will be presented as practical tools to organize the planning of the next campaign: what to prioritize, where to focus, and with what criteria to adjust decisions.

From destination diagnosis to global strategy: the connection with the panel

The Lima 2026 program proposes a clear sequence for understanding the market. Gonzalo Salinas's presentation will establish the framework for understanding destinations, consumption, and market signals, and this analysis will connect with the panel discussion that will delve deeper into the market landscape. blueberry and how the reconfiguration of the global map influences competitiveness.

This continuity will allow participants to prioritize the next campaign: from positioning and destination selection to defining key sales areas and coordinating them with logistics. The goal is to have a common framework for making decisions earlier and with greater strategic coherence.

When and where: information about the talk and the panel

The talk, “Trade flows and consumption habits: A macro analysis of the industry of blueberryThe panel “Radiography of the market of ”, led by Gonzalo Salinas, will take place on Wednesday, March 11, at 08:45 blueberry"is scheduled for the same day, at 12:10, both at the Lima Convention Center (LCC), as part of the XXXIX International Blueberries Seminar Lima 2026.

Check the complete program Register for the International Blueberries Seminar Lima 2026 and secure your participation in the industry's leading event. blueberry.

Tickets: https://agriculturalseminars.com/producto/trigesimo-noveno-seminario-internacional-peru-2026/

Stands and sponsorships: contact@blueberriesconsulting.com  WhatsApp: + 56 9 3469 3871

Complete information about the seminar in Lima:  Key players in the blueberry industry will meet at the XXXIX International Blueberries Seminar Lima 2026

To see the 2026 seminar schedule: International Blueberry Seminars 2026: Blueberries travel through Peru, Chile, Mexico, Morocco and China