Automated robots, artificial intelligence, Big Data, electronic traps, drones, web platforms, agricultural management software and electronic services for agriculture ... All these new concepts are applied in order to modernize management tools and contribute to the digitization of that sector.

Are Moroccan farmers aware of this radical change on a global scale?

The answer is clearly yes ... Moroccan farmers have for years had access to innovative software for better management of their farms and, therefore, better productivity.

In addition, we can advance the hypothesis that there are factors that can limit the adoption of these new technologies by farmers: the lack of tools and information on digitalization, educational level and age. of farmers, the size of the farm…, in other words, an older farmer may find it extremely difficult to invest in advanced practice compared to young farmers with a “growth mindset”.

Various technologies will be presented to farmers, another agricultural revolution based on digital transformation. It is in this perspective that startups and companies have practically begun to introduce digitization in the agricultural sector. The digitization of this sector has become an obligation to face a series of challenges faced by the sector and to overcome many limitations inherent in this sector. And we can cite as an example the AgriBusiness.ma platform that presents a real opportunity to Moroccan farmers to easily sell their agricultural production, agricultural equipment, land or farms ... and be informed of all the news of the Agribusiness sector in Morocco to sell or buy with more transparent prices.