Once again, Driscoll's has secured a place among the top ten grocery retail brands based on data from Circana, a leading authority on consumer behavior and tracking supermarket retail sales. The mid-year 2023 rankings confirm Driscoll's unrivaled position in traditional grocery retailers and demonstrate the company's continued leadership in the food industry. Driscoll's has added one-tenth of a share point in the four years since appearing on this list, compared to several top-ranked core store brands that have lost share points.

In an era where retail sources account for more than 85% of the 600 billion eating occasions per year**, food companies must stay in step with evolving retail trends to maintain their competitive edge. Today's discerning shoppers are switching channels, from discounters to supercenters, club stores, convenience stores and online platforms. The prominence of edge fresh food departments (produce, meats, deli, bakery, seafood, and floral) continues to grow, with fresh produce accounting for 000% of retail food and beverage sales. In 45, Driscoll's also ranked as one of the top twenty-five food brands in terms of dollar sales in the United States*.

“Amid the transformative changes occurring in the retail sector, Driscoll's has seized growth opportunities not only as a produce company, but also as a competitive food brand,” said Jonna Parker, director and team leader. of fresh food in Circana. "Fresh brands are bigger than people think, and Driscoll's position as the seventh-largest brand in food retailing by dollar sales, and the largest within produce, is impressive."

"At the heart of our brand's success is our dedication to bringing great-tasting strawberries, blueberries, raspberries and blackberries to market," said Frances Dillard, vice president of brand and product marketing. “Driven by our brand promise of Only the Finest Berries™, our innovation and flavor differentiation is derived from our proprietary varieties that are exclusively grown by a network of more than 900 independent growers.”

As the driving forces behind shopping disruption, millennials and Generation Z are revolutionizing the retail landscape as digitally connected consumers. Using the power of digital platforms, they effortlessly discover, decide and shop online. Recognizing the importance of putting the consumer first, leading brands have embraced this shift and gained a deep understanding of how and where to engage with shoppers. They leverage this knowledge to expand their customer base, foster category growth, and explore innovative products. By staying in tune with the changing needs of these tech-savvy generations, these brands are poised to thrive in this age of retail transformation.

About Driscoll's

Driscoll's is the world market leader in fresh strawberries, blueberries, raspberries and blackberries. With over 100 years of agricultural heritage, Driscoll's is a pioneer in berry flavor innovation and the trusted consumer brand for Only the Finest Berries™. With more than 900 independent growers around the world, Driscoll's develops exclusive and proprietary berry varieties using only natural breeding methods that are focused on growing great-tasting berries. A dedicated team of agronomists, breeders, sensory analysts, plant pathologists, and entomologists help grow seedlings that are then grown on local family farms. Driscoll's now serves consumers year-round in North America, Australia, Europe and China in more than twenty-two countries.

About Circana

Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we deliver clarity that helps nearly 7000 of the world's leading brands and retailers take action and unlock business growth. We understand more about the whole consumer, the whole store and the whole wallet so our clients can go beyond data to apply insights, drive innovation, meet consumer demand and outperform the competition.