Driscoll's, A leading American supplier of fresh berries, inaugurated an expansion of its network of strawberry nurseries in Lagos de Moreno, Jalisco. This investment, amounting to $7.1 million, will stimulate local economic growth in Jalisco, Michoacán and the Bajío region by meeting growing demand.

The company revealed in a press release that the expansion could potentially double its investment by 2027. In its initial three years, the project is expected to create 500 jobs.

The nursery has two irrigation containers, a drip irrigation system and a substrate for water conservation, improving plant quality and automating irrigation. UV treatment technology will be used to prevent contamination and pest invasion. This innovative approach ensures superior product quality and efficient water use.

Driscoll's operates nurseries in Puebla, Tlaxcala and Jalisco in Mexico, where they carry out seed patent propagation in tissue culture laboratories. The mother plants of strawberries, raspberries and blackberries are grown in these facilities.

In 2019, berries were the third most exported agri-food product from Mexico, valued at $2.600 billion. Mexico also ranks fourth in the world in berry exports, contributing 10,2% to global consumption.