Just in time for the holiday season, Driscoll's sweetest blueberries are at peak availability to capture the most popular holiday trend in grazing boards.

Now available nationwide, these high-flavor indulgent blueberries are perfect to enjoy fresh and paired with the best appetizer samples for the most delicious Christmas grazing boards. Nothing could be easier and more delicious than creating the perfect table for guests to graze with Driscoll's combination of fresh and juicy berries.  

Driscoll's is the first company to market a complete offering of premium berry patch flavor in strawberries, raspberries, blackberries and blueberries. Packed with extra sweet flavor, Sweetest Batch ™ berries follow the repeated market success of the third season in the Driscoll's Rosé Berries ™ market. Driscoll's Sweetest Batch ™ blueberries come from a proprietary variety that was traditionally bred without GMOs by a dedicated team of agronomists, breeders, sensory analysts, plant health scientists and entomologists, as well as all other Driscoll's berries, exclusively for Driscoll's Independent Farmer Network. cultivate and harvest.

"Our Sweetest Batch ™ product line was developed from a strategic commitment to provide consumers with an elevated flavor offering that will continue to push the boundaries of category flavor," says Grant Garbinski, product marketing manager. "Driscoll's has pioneered flavor innovation and, as a market leader, we will continue to delight our consumers with the best tasting berries the industry has to offer."

“To celebrate the availability of Sweetest Batch ™ blueberries along with all Driscoll's berries, we've expanded our Sweetness Worth Sharing ™ brand campaign to include creative holiday inspirations from grazing boards,” says Evelyn Martinez, digital marketing specialist. “From jarcuterie recipes to even dogcuterie creations for our furry friends, our consumers are finding the holiday sweet spot with berries.”  

In addition to grazing chart recipes and inspirations, a limited-time holiday giveaway will allow consumers to create their own berry grazing chart and share it with Driscoll's through January 5 to win a variety of prizes, from free berries to cheese knives and more. Driscoll's recipes and inspirations featuring the new Sweetest Batch ™ blueberries and a combination of other fresh berries are available on Driscolls.com here.

To locate retailers nationwide offering Sweetest Batch ™ Blueberries, visit https://www.driscolls.com/about/where-to-buy . Find details about the Christmas giveaway at https://www.driscolls.com/sweetnessworthsharing/gallery.