Los Egyptian blueberries They begin arriving on the market during an export season that will extend until May, with peak harvests expected between February and March. This seasonality opens an early and advantageous commercial window for Egyptian fruit, according to Muhammad Ashraf, director of operations at Pico Modern Agriculture.

Ashraf explains that Egypt enters before the consolidation of the maximum volumes of blueberries other established sources, which allows us to give visibility to the product at an opportune moment. “We arrive before the peak supply from other sources, and that gives us an opportunity to promote our blueberry", Señala.

However, the executive acknowledges that the blueberry production in Egypt It is still in its early stages, and the country does not yet have sufficient volume to compete on equal footing with the main suppliers. For now, the focus is on positioning itself as a source that complements the supply from other markets.

In that context, remember that the trials with blueberries In Egypt, they are recent. In the case of Pico, they began testing in 2018 and moved toward commercial production starting in 2023. Even so, Ashraf is optimistic: he maintains that the blueberry It could become a success story for Egyptian agribusiness and sees potential to compete in Europe, the Gulf countries and the Far East.

Among the advantages highlighted is the relative climate stability, which allows for greater regularity and predictability of supply. Furthermore, he explains that the crop is grown in greenhouses, which provides greater control over production conditions and costs—an approach that, he indicates, has already shown positive results in other regions. Berries in Egypt.

Finally, Ashraf suggests that the expansion of cultivated land is progressing gradually, keeping pace with demand as the fruit gains more buyers. He projects that Egyptian producers could establish themselves as significant competitors within five to seven years, adding that, in the meantime, they are seeking to position themselves as a complementary supplier of Morocco, with whom they collaborate and exchange knowledge, with programs available from January to May.