The 2026–2027 season is already part of the decisions that producers, exporters, consultants and companies linked to the blueberry Peruvians are reviewing their plans. In this scenario, the climate, sanitary pressure, new varieties, quality at destination, and market signals appear as factors that may influence production and commercial decisions for the next cycle.

Within that context, the XLII International Blueberry Seminar Trujillo 2026, on July 8 and 9, at the Costa del Sol Wyndham Trujillo Golf Hotel, in an area closely linked to blueberry production in northern Peru.

The agenda will include talks and panels ranging from the climatic and commercial reading of the season to physiological, sanitary and varietal management, with a focus on fruit quality and response at destination.

Climate, market and seasonal projections

The program will open with a stage reading. Pablo Cortés will present “Between Climate and the Market: Varieties of blueberry"El Niño and price trends," a talk that will relate climate behavior, varietal choice and prices, variables that today weigh heavily on production and commercial planning.

Next, Luis Miguel Vegas, general manager of Proarándanos, will address the “Scenario and projections of the industry of blueberry Peruvian for the 2026–2027 season”, with a look at the industry signals that should be considered to project production, supply, destination and commercial strategy.

Both presentations will allow for the organization of campaign signals based on the relationship between climate, supply, prices, and sector projections. From this perspective, the program will move toward a more technical discussion: how climatic conditions manifest themselves in the plant and in management decisions.

Luis Miguel Vegas at the XXXVII International Blueberries Seminar Trujillo 2025 © Blueberries Consulting

The Child, Physiology and Technical Management

The El Niño phenomenon will be one of the cross-cutting variables of the program, especially due to its relationship with the physiological response of the crop, the hormonal balance, the sanitary pressure and the quality of the fruit.

From a physiological perspective, Jorge Retamales will address “Climate Change in Blueberries: physiological understanding for better decision-making,” while Thomas Fichet will delve into the “Phytohormonal Balance in blueberries Under an El Niño scenario,” incorporating potential uses of plant growth regulators as mitigation tools. For the technical teams, the focus will be on comparing intervention criteria for stress, hormonal regulation, and crop response under more variable climatic conditions.

The discussion will also move towards nutrition, biostimulation, and precision management. Daniel Manríquez will present “Improving the plant cuticle of blueberries“An innovative way to mitigate stress and increase productivity” and Juan Hirzel, researcher at INIA Chile, will address “Nutritional diagnosis and biostimulation in new varieties of blueberries: Are we doing the right thing?”.

Taken together, this block will allow for a comparison of criteria on new varieties, stress response, nutrition, biostimulation, and application efficiency.

Juan Hirzel at the XXXVII International Blueberries Seminar Trujillo 2025 © Blueberries Consulting

Health and management opportunity

This focus on climate and plant response will continue in the health section, where diseases and pests associated with the crop will be addressed.

Walter Apaza will speak on “Strategies in the face of the El Niño phenomenon: How does it affect disease control?”, connecting climate and health strategies in a scenario where environmental conditions can modify control criteria.

In addition, José Ramón Saucedo, a plant health scientist from Driscoll's Mexico, will present "Control Strategies for Mealybugs and Thrips in blueberriesOn the second day, Jorge Castillo will analyze “The impact of the El Niño phenomenon on the main plagues of blueberry in Peru.”

For producers and advisors, the focus will be on reviewing opportunities for integrated control and management of diseases and pests with productive and commercial impact.

Pablo Cortés at the XXXVII International Blueberries Seminar Trujillo 2025 © Blueberries Consulting

Quality, genetics and destination

The fruit's condition and its performance at its destination will complete that campaign analysis. Jessica Rodríguez will present “Influence of climate on the quality, firmness, and post-harvest life of the blueberry”, a talk aimed at reviewing how seasonal conditions affect attributes that are then confirmed throughout the chain.

Genetics will also have its own dedicated space in the panel “Genetics, Market Demands, and Fruit Quality,” with the participation of Juan Nemi, Marcelo Luengo, Synergia BIO, and ByBlue. The discussion will focus on the attributes that currently influence varietal selection: productive adaptation, quality, firmness, flavor, post-harvest life, and suitability for specific markets.

Panel discussion XXXVII International Blueberries Seminar Trujillo 2025 © Blueberries Consulting

Along with this panel, the program includes a discussion on tools and strategies for mitigating the effects of the El Niño phenomenon, with the participation of Jorge Retamales, Juan Hirzel, Walter Apaza, Jorge Castillo and Jessica Rodríguez, integrating climate, physiology, nutrition, health, pests and quality around a common concern for the industry.

For producers, exporters, consultants and supplier companies, Trujillo will be an opportunity to compare criteria with specialists and view the campaign as the industry faces it: with decisions connected between field, packing, market and destination.

Check out the summary of the XXXVII International Blueberries Seminar Trujillo 2025 on our Blueberries TV Youtube channel  

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