The blueberry could become the world's favorite fruit by 2030

The general manager of the Association of Blueberry Producers of Peru (Proarándanos), Luis Miguel Vegas, pointed out that there is rapid growth in the global production of the berry and therefore there is a need to boost its consumption.

Along these lines, he indicated that a greater investment in promotion is required to achieve a consistent offer 52 weeks of the year, and stressed that by 2030 it is estimated that blueberries will become the world's favorite fruit.

The manager of Proarándanos highlighted the need for a greater investment in the promotion of the berry to achieve sustained consumption at a global level.

Our strengths are its superfood qualities (health halo), its practicality to eat (we enter the snack category) and a wide genetic offer to make the producer more competitive and satisfy the consumer”, he stated.

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